Deepu Balan – Scribblings of a cyber geek – Web Design Blog

Content is king and this is laid bare by the report published by Quick sprout recently, in a report. In the report, it publishes a new info graphic that gives the state of SEO illustrating the way this  field has evolved on the back of Google’s algorithms. Search marketing agencies surveyed said that social media is either somewhat or highly incorporated in their SEO strategy. As fate would have it, just two months after this report, Google’s Matt Cutts refuted the marketers belief that Google’s search engine algorithm was based on social signals like Facebook likes and Twitter followers. This article will lay bare five facts about social media and SEO that everyone must know. These facts will reveal the truth about the status of social media and SEO in the current state of affairs.

The facts

Social links may or may not boost one’s search ranking

When a blog post goes viral, then the social backlinks published on the profile are considered to boost the post’s search ranking. This is what marketers think. Links to your content on social media sites like Facebook, Linkedin, Twitter and YouTube help search engines understand which websites are credible and which are not. It also takes into consideration what websites are ranked for which keyword phrases. However, in Danny Sullivan’s interview given to Google and Bing for Search Engine Watch, there are contradicting revelations. Therefore, the status of social links vis-à-vis one’s search engine ranking is not certain.

Social media profiles rank in search engines

When researching a company I do not know much about, I go straight to its Twitter and Facebook pages. Thus, if a social account were to show up at the top of the search results, I would be as likely to click on it, as I would be to click on their website. Although, social media likes and shares do not affect the search engine rankings of your website, your social media profiles definitely do. If your company is a brand name then it will figure in the top of the search engine results. A good social media profile on sites like Instagram or Pinterest will help in promoting the brand.

Social media channels are search engines, too

Google and Bing are not the only sources for information on the net. People also go to social media channels like Facebook, Pinterest or Twitter. In fact, social media is the new SEO. Moreover, if someone wishes to check out your company, they can always go on its Facebook page to see more information. Moreover, YouTube and Google are also search engines. Brands that have beautiful visual content on their websites would do well to make their content visible on sites like Instagram and Pinterest. They can do so by providing hashtags and categorizing the pins. Like Google and Bing, social media channels like Twitter are also search engines.

Not now does not mean not ever

As things stand, social media does not appear to cease to becoming a less important part of a reputed brand or an individual’s online presence, anytime in the near future. Given that strategies like guest blogging have become less reliable to indicate the webpage quality, the onus is on search engines to look for other signals of authority and value. It is a myth that social media will cease to matter in a brand’s search engine rankings. Brands who wish to strengthen their social media footprint will continue to establish their expertise in certain niche social media channels and consider SEO when designing their social media strategy.

Do not forget Bing

Bing has said; We look at the social authority of the user, how many people you follow, how many people follow you and how this will add weight to a listing in search engine results. Bing has been categorical in saying that their algorithm incorporates social signals into their search engine results and they have not flip-flopped on this issue anytime. With its market share steadily growing, Bing would do well to include itself in the company’s SEO strategies. Bing is one search engine that has a similar reach as Google. Also, it does not want people to  be dependent on someone else.

Conclusion

Thus, if you accept the inevitability that your brand name has not yet been established, then being on social media channels will profit you rather than having your own website. People ask you for premium rebates, etc.

Those days are gone when businesses are selling their products door to door. Nowadays, The normal person spends around 5 hours per day online. This fact is all the motivation behind why you required digital marketing strategy. But, your marketing strategy not getting a click on your business. Continue reading.

Facebook advertisements are 3x cheaper and more targeted than TV, print, and radio promotions.

There are more than 3.5 billion searches on Google each day. Traffic from Google will probably convert than some other type of advertising.

Email is the #1 communication channel. 91% of purchasers browse their email consistently. For each $1 spent, email marketing generates $38 in ROI.

Content is a top priority. Organizations that distribute writes all the time observe 4x more traffic than websites that don’t deliver content.

The normal cost-per-sale drops 80% after steady digital marketing exercises.

If you need to become speedier and develop more astute, you required a compelling digital marketing strategy.

A digital marketing strategy includes how your business use social networking platforms, search engines, Email, and content to get maximum traffic for your business.

Sounds simple, isn’t that so?

Tragically, it isn’t. Most private companies neglect to execute their digital marketing strategy. They bomb for maybe a couple reasons:

1. They don’t have adequate learning
2. They don’t have enough time
3. They don’t have enough experience

Presently, here’s the news…

In this guide, we will give you everything that you have to actualize your digital marketing strategy. We will show you best route to get fast results and surefire long-haul strategies that will push your image to the next level.

This is our mystery sauce. This is a consolidation of what our organization has seen work in the wake of concentrate the enormous players’ digital marketing strategies, as HubSpot and Digital Marketer.

Let’s start,

Building up Your Digital Marketing Strategy, let’s start with a point. The Internet is extremely simple.

You can converse with your loved ones via social media. You can search for your most liked content on Google or YouTube. You can read and gain from web journals you find. Also, you can browse your email. What’s more, in particular, you can spend your money!

In case you’re perusing this, at that point you likely get the most energising about individuals burning through money. You need individuals to go through their money with you!

Here is the correct digital marketing strategy that will enable you to triple your sales:

1. Manufacture Your Customer Avatar
2. Develop Awareness and Visibility
3. Drive Website Traffic
4. Convert Traffic
5. Increment Conversion Rate
6. Increment Sales

On the off chance that you need to expand sales, you should effectively build mindfulness, traffic, and conversions. You will learn precisely how. If you love visual content, watch this strategy map.

How about we continue.

Section 1: Build Your Customer Avatar

The capacity to genuinely comprehend your customers is underrated. Nothing will work if your digital marketing strategy isn’t custom-made to your crowd.

Nothing will work unless you do.

You have to research and build up a customer avatar. A customer avatar is a breakdown of your gathering of people’s objectives, interests, torment focuses, and other demographic characteristics.

Your customer avatar will enable you to build up advertisements that work. Your promotions will be so significant to your gathering of people that you will get a massive amount of impressions, clicks, and conversions. Understanding your customers is the way to progress.

Section 2: Grow Awareness and Visibility

Now, you have made your offer of research and have fabricated your customer avatar. You are prepared to manufacture a robust digital marketing strategy that converts more customers for business.

The time has come to get #1 rankings, a considerable number of supporters, and a gigantic email list. Lock your safety belt!

As your buckling up, we should handle something important. How about we concede on one thing. You can’t construct a long haul future on short-term thinking.

Worthy things never come easy.

You are going to figure out how to manufacture a surefire digital marketing strategy that will triple your business.

It will be hard. A few things will work superior to others. You will squander some money on attempting diverse things, and a few things that you try will make you a considerable amount of money.

It takes development, tolerance, and confidence to be effective with digital marketing. You need to confide all the while.

Section 3: [SHORT-CUT] SHORT-TERM STRATEGIES TO DRIVE IMMEDIATE TRAFFIC 

All that you’ve figured out how to this point are long-haul digital marketing strategies to drive long haul comes about. If you need to one-day drive “free” and “organic” traffic to your website, you have to put into digital market assets. These assets are online networking supporters, email subscribers, and SEO rankings.

Keep in mind; you can’t manufacture a long haul future with short-term thinking.

But, you can create short-term achievement with short-term thinking.

For some private companies, particularly new businesses, if they don’t drive traffic quick, their business will starve. They leave the business. They fall flat.

For others, you might need to put into long-haul strategies, and furthermore drive short-terms comes about. While your digital marketing assets are being “produced”, you can use short-term strategies to drive brings about the interim.

Now, here’s how it’s done.

Go for Online Advertising to Drive Immediate Traffic

Set Realistic Expectations for Your Advertising

Section 4: HOW TO USE LEAD NURTURING TO INCREASE CONVERSION RATE

Touch focuses. You have to build your contact focuses with potential purchasers.

The more circumstances individuals cooperate with your business over the web, the more probable they will work with you.

Now, you’ve completed at least one of the accompanying:

• Follow long strategy to gain visibility and awareness for your business
• Follow short-term strategy to get quick traffic to your business websi.te

Regardless of whether you’ve taken easy routes or the long excursion, your endeavours will result in the long run prompt individuals the “thought” phase of really working with you.

There are three things you can do to attract your customers to buy your products:

1. Remarketing
2. Email Automation
3. Content Marketing

Conclusion

Follow the above discuss point to make robust digital marketing strategy for your business. Feel free to share your value thoughts in given below comment box.

An ideal amalgamation of eye-catching design and exhaustive features is responsible behind the success of any eCommerce website. Customers are usually enticed with the elements such as comprehensive list of products to choose from, easy payment options and real-time customer service support.

A customer-centric e commerce website imparts boost in the sales of products and also aids in the improvement of brand reputation.

Here is the list of some of the indispensable elements of an eCommerce website

Engaging Content

The awareness of the brand in the market is accelerated through the administration of engaging content in your e-commerce store, along with the development of online reputation. It evokes social media sharing and boost search engine ranking of the store. Content can be in the form of spicy news or grand launching of any product or event. Additionally, the content for the product description or services should be informative and relevant in order to persuade the customer to purchase. Organizations hire expert writers to prepare strategic content, so as to attract mass number of customers. The ever-rising fierce competition in the market has led to the elimination of static websites, with few chunks of content. Application of unique content is must for an ecommerce store to prioritize itself in search engine ranking.

Sophisticated Theme

The finalised catchy theme should be consistent throughout the entire store. The design, pattern and colour of the theme should not be confusing to the user. The navigation system of the store should be simple and intuitive for seamless user experience. The colour combination used in the website is the life of your website, so you need to choose the colour that gives a feel of elegance. The shade of the colour should match to the colours of the products showcased in your ecommerce store. In the similar manner, the importance of colours in logos and marketing is equally remarkable. Brand revelation in the market is intensified by making use of relevant colours.

Perfect Hierarchical Structure

Site navigation is one of the primary and critical aspects of the design structure of any ecommerce store website. It should impart high level of convenience for the users to locate the product they are searching for. Prioritize the requirement of the user to facilitate them with quick searching option. Make sure that the customers don’t feel that they are in the middle of nowhere. The structure of the website and its exquisite design are totally dependent on each other. Of course eye catching design increases the users stay time but it is meaningless if the user is not able to locate exactly what they are looking for. All this criteria should be considered at the preliminary stage of the designing process, such as the total number of WebPages and the manner in which the pages are linked to each other. The use of graphics, images, icons and info graphics should be in accordance with your business.

Optimize your Checkout Process

It is extremely challenging to issue a seamless checkout process in the beginning to the user. In order to accomplish it, you need to gather and analyze the feedbacks from the users and enhance your checking process as per their requirement. Make good use of tools such as Google Analytics on such matters. Make your checkout process as simple as possible. Only ask for the information that is relevant to the product being ordered. Users easily get annoyed, if they are forced to fill up a lengthy checkout form. The final section of any checkout process, is the payment page, which should be as much simple as possible.

Offer great support

Of Course, to build a reputation in the market, you would have endeavoured hard, to come up with an exquisite website. But it does not ensure that it is completely bug free and still there might be some issues. These issues can hamper your customer experience; hence in order to eliminate those issues you need a powerful technical support team. Your support executive should be efficient in comprehending the queries of the clients in order to resolve it within matters of seconds. Obtaining feedback from the users is essential, but above that you need to acknowledge the reports you get from the customers. There are multiple options available to collect the feedback through chat, social media or through a toll-free number. An ecommerce store with no support is the one which fails to win the trust of the users.

You may have heard mobile first indexing being mentioned, but not be aware of what it will mean for your business. The fact is, this is an important change in the world of SEO so you need to pay attention to it. Failure to do so could lead to you losing out on precious search engine rankings.

The aim of this article is to improve your awareness of mobile first indexing. Reading it should make you aware of how to be better prepared for when it becomes a reality, in the latter part of 2017.

What is mobile first indexing?

The majority of people now use a mobile device to access the Internet. Last year, Google announced its intention to test mobile first indexing, in recognition of this fact. This is a new way of determining search engine rankings, by using the mobile website of a business or organisation as the first port of call. What this means for you as a business is that, when mobile first indexing is introduced, your mobile website will be used to determine how high you appear in search engine rankings, not the desktop version of your site.

This only applies if you have a mobile web presence. But, let’s face it, what business can afford not to with mobile web browsing being so prevalent.

What do you need to do?

If you are already ahead of the game, and your mobile web presence is fully optimised, you may not have to do anything. But, this is not going to be the case for many businesses. Do not forget that simply making use of responsive web design is not enough, although it’s a good start. You still have to concentrate on providing a good user experience for mobile users. Here are some tips to help you.

• Always think mobile first. Your website design should be centred around mobile users first, and then adapted for desktop.
• Make sure your load speeds are quick. Mobile users expect load speeds of around 2-3 seconds. When it comes to search engine rankings, you will be penalised if your load speeds are slow.
• Make sure links can be accessed easily using a small touch screen.
• Use a font that enables mobile users to view content easily, without having to zoom.

All of these factors should help you optimise your web presence for mobile.

Mobile optimisation has been an important consideration for a while now. As a business, you cannot afford to miss out on such a large potential audience. Now, it’s becoming even more vital. If you do not make sure your mobile web presence is optimised your search engine rankings could suffer. The expected arrival of mobile first indexing is not too far away. This is why it’s a good idea to make a start on necessary changes straight away. You need to give yourself time to make sure your mobile website is as effective as possible. If you feel as though you are struggling with making this happen, you may want to speak to experts in web design in Sydney. They can help take the workload off your shoulders, and produce the results you need.

Whether you’ve just started using your WordPress website and are searching for the right design or you already have one and simply want to update its looks, finding the right WordPress theme can be a tricky business.

Choosing between custom themes and ready-made templates may boil down to a number of available resources, but the cost difference is hardly the only issue. It’s important to look beyond than just the price and focus on all factors that should shape the final decision.

It’s more than a simple price issue!

Granted, the price is a rather important aspect to most people. Custom designs or custom themes can end up costing thousands of dollars, while premium themes cost way less, with the price ranging from $50 to a couple hundred dollars. Costs are simply what they are, costs. What about those in a position to afford custom themes but aren’t completely sure whether it’s worth it? If that’s the case, then you need to consider the following factors before you start making your decision: experience, support, and updates.

• Experience refers to any practical experience the author of the theme has had in the past. Make sure to check for any previous work, as well as any reviews and always choose the most reputable authors. That said, there’s nothing wrong with being new to the scene, but most people are reluctant to work with someone without any previous experience.
• Support offered by the author is important in case something breaks or you want to further tweak and customize the theme.
• Finally, always make sure you’re getting a theme which is regularly updated, or else you risk the theme eventually “running its course”, which could lead to security issues.

Experience

When you’re deciding on a custom WordPress theme, it’s important to properly evaluate the authors’ experience. This means going through portfolios and references, as well as talking directly to the author about the costs, process and the general timeline. An experienced designer should easy provide you with the information regarding the methods and standards they’re using, theme’s plugin compatibility as well as any ongoing costs. With custom designers, their experience should be apparent and any and all issues addressed and publically documented.

Another excellent experience indicator is the status in the WordPress theme community. Customer rosters, as well as comments and reviews, should also be considered. The same standards should be held for WordPress templates. Just because it’s free doesn’t mean that it should be held to a lower standard. If you really like a free theme but aren’t able to verify the author’s experience in any way mention above, then it might be best to look for a different WordPress theme.

Support

What if you want to change your theme and let’s say use a different font? Or perhaps your theme has crashed after playing around with the code. Or you simply want to add some functionality and don’t know whether the theme supports it? This is where support becomes a factor. Fortunately, most custom theme designers and theme vendors offer lengthy documentation for all their themes, as well as a help center or a discussion forum available for members only. All this support should and often does dome free with the theme you’ve purchased. This is the type of service you should normally expect from investing in a custom or premium theme.

On the other hand, free themes represent a large gray area regarding support. If you’re getting your theme from the official WordPress theme directory, make sure to check whether the author is responding to questions in the support section.  Although most providers of free WordPress themes monitor and track any support requests they get, you should verify it before investing. Support for custom themes generally depends on the provider, however, there’s a good likelihood that you’ve had to spend additional funds on support in the future.

Updates

Finally, the last thing you should consider is how often do designers update their themes in order to keep up with the latest instance of WordPress. Failing to do so can lead to some serious consequences including loss of your website’s functionality, as well as various security threats. When it comes to custom themes, you should consider discussing with the designer whether the initial investment includes ongoing updates. If not, that is an additional cost you need to worry about. Free themes and templates, however, may or may not receive updates so make sure you’ve verified whether a particular theme you’d like to use is up to date before actually using it.

The bottom line

Whether you’ll focus your efforts on finding the best free theme or you’d rather fork out the cash for a custom web design, it’s more than just price when it comes to making that choice. Consider the pros and cons of both when it comes to the experience of the author, ongoing support and future updates. If it all fits the bill, then go with the custom theme. If you are satisfied with what the free theme has to offer, verify it and enjoy. Yes, money does matter, but in the end, all that matters is that your theme is supported, updated and above else, secure.

Over the last couple of years, mobile applications have gained huge popularity due to its enormous benefits and features. Today, almost all the businesses have adopted a mobile application to expand their business worldwide and target new customers.

With many apps that are being launched regularly, it becomes quite difficult for app developers to develop a high-end app that survives without going the extra mile. Building an application is not enough, it is important to work relentlessly to make it popular on the Google Play Store.

If you have recently developed an android mobile app and looking forward to increasing the visibility of your mobile app on the Play Store, give your attention on these simple yet effective tips that will help you to increase the visibility of your mobile app:

Testing Your App is the First Step

Do you believe in the first impression is your last impression? Users, who are experiencing a bug like crashing, UI not showing right or usability issues in an application, it will possible drop it right away. More than 96% of the struggling users will surely write a bad review and 44% will instantly remove the app, as per the recent mobile app survey.

It is highly important for you to test your application before you launch and with every new update. You can try services as TestObject so that you can conduct mobile app testing, comprising stress testing, install and launch on varied android versions and devices and custom UI testing from your browser in just minutes.

Essentials of Mobile App Designing Matter the Most

Do you know app designing is the main reason why WhatsApp has gained the huge popularity as IM app whereas there are lots of other applications as well that are trying to deliver the same services? If you also have a dream of ensuring that your app stands out from other apps, you should give attention to keeping the app design as user-friendly as possible.

Graphics Play Important Role

On the web, there are a lot of popular mobile apps that have attractive graphical properties beginning from the app icon to the GUI. Therefore, it is clear indication that graphics is highly important in making any Android application successful, but still, various developers are there, who are not paying much attention to the graphics of an application as it deserves. Make sure that you do not follow the same path if you are looking forward to making your app rank among top 10 apps on the Play Store.

Going with Native Over Hybrid

The constant fight between native and hybrid apps doesn’t seem to end in near time. Ever since the app development become highly popular and the developers have been trying different ways to garner maximum engagement.

If this is what you are looking for, you should prefer to develop a native application over a hybrid app. By doing this, you can get help in achieving desired results in a small time.

Title and Description

As you know that Google is forcing all to come up with unique titles that are mainly focused, unique, and avoid too many common words. It is important that the description must be thorough, but remember that almost text will be hidden under a Read More button. Ensure that you comprise what’s valuable and essential for users.

In addition to this, you should not be afraid of thinking about your app marketing with SEO mindset. As keywords can easily get your application to all those people, who are searching for it. Search making the clear majority of installs; therefore, you can help users to search you by incorporating the most important keyword in your app’s title and in your app’s description.

Set a Clear Vision

Do you know that you should not create an Android application just for the sake of taking it online? Make sure that you set a clear vision and try to come up with the idea that can address user concerns and deliver the best possible solutions to their problems. No need of settling for anything less than the best, so make sure that work hard until you know exactly what needs to be done to transform your vision into reality.

So, these are some of the basics yet important tips that will you out in increasing your android app’s visibility on the Google App Store without any hassle. In case, if you are finding it difficult to make your app visible,