Posts tagged with “logo design”

20 brilliant examples of corporate logo rebranding attempts

Tuesday, 14 May, 2013

Modifying or improving the logo, brand name, tagline or theme of an established brand is generally termed as rebranding. It is a marketing strategy usually adopted by top established brands to offer a fresh and creative look to it’s product or services.  Top companies rarely adopt rebranding strategies in order to stay up-to-date with the times or to race ahead of the competition.

Logo redesign is an important process in corporate rebranding, simply upgrading the logo design itself can bring more freshness to the corporate identity. The very first step in rebranding process is the logo redesign. It is based on the logo design the entire branding strategy progresses. There are so many things the designer should keep in mind while redesigning an already established logo. Since the basic aim of redesign is to bring more freshness, the new logo should have some basic resemblance to the original logo. By this way the customers will be able to relate the new identity with the original one and it can also help the company gain the goodwill and respect which the brand has earned all these days. The logo should represent growth and positive attitude which in some way related to the company’s overall focus. Simplicity is another significant thing to consider during the redesign process, a clean and simple logo can easily obtain a prominent space in customer’s mind. Colors also play a very vital role in the whole brand rebuilding strategy, great level of care should be given in color selection. The brand colors should deliver a pleasant warm feeling about the company and its focus. The final step in the brand building process is to publicize the redesigned identity to make the public aware of the interesting change. Various marketing techniques can be adopted for this using internet, television, radio, leaflets etc. Social media marketing strategies can also be employed to promote the rebranded identity quickly.

Here we have collected around 20 brilliant examples of corporate rebranding approaches which focus mainly on the logo redesign. All of these logo designs are linked to its original source. The images are bookmarked with the original URL, each of these images has its own copyright terms of usage, please contact the copyright owner for the right permission.

City of Melbourne Rebranding

City of Melbourne council rebranding

Puerto Rico Islanders Rebrand

Rebranding of The Puerto Rico Islanders, the first and foremost a professional soccer team based in Bayamón, Puerto Rico.

Dubai Film Festival Rebrand Pitch

The idea was to rebrand the Dubai Film Festival and to retain the vital horse icon in the logo.

Gardenal Daily Gourmet – proposal

Gardenal daily gourmet logo design

Stroopers Logo Redesign

Logo Rebranding idea for Stroopers

The Malayan bank Logo Rebranding

Redesigning the Identity of Malayan Bank Savings Bank
Corporate Identity / Branding Thesis by Carlo Lalo Castillo

CabDental logo rebranding

CabDental logo rebranding

MuchaFiesta rebranding

MuchaFiesta logo redesign and rebranding

L & L Asersores Legales SC New Logo Design

L & L Asersores Legales SC New Logo Design

Destel TV Cable Rebranding

Destel es un concesionario de cable que opera en la región citrícola de Nuevo León, México

Scandia Food – Rebrand

Scandia – Rebranding a 90 years old food company, based in Romania.

The Lunch Cutters – Rebrand

Rebaranding The Lunch Cutters, a Wellington-based social cricket team with a relaxed approach to the sport.

White Castle Logo Redesign

White Castle identity – logo rebranding

Kids & Musik Rebranded Logo

Kids & Musik se especializa en el Método Suzuki, creado por el japonés Shinichi Suzuki, donde niños a partir de los 4 años pueden aprender sobre los siguientes instrumentos.

Hot Chocolate Rebrand

Hot chocolate corporate identity rebrand

Capital One logo redesign

The rebranding of the Capital One logo gives a refreshingly modern look to their current outdated logo.

Maglietta Club Rebrand

Redesign of clothing trade mark for the whole family of average class

HOME Artists Redesign

Identity redesign for HOME, an artist management and booking agency that represents Latin american talent.

Rebranding of World Series Hockey

The objective was to redesign and develop a new brand identity for the World Series Hockey in India and deliver a new face of Hockey to the Indian audiences.

Fresh collection of creative and inspiring logo designs

Wednesday, 8 May, 2013

Whenever we think about a popular brand the first thing which comes to our minds is their logo or ideogram. Logos are meant to represent a brand’s corporate identity, since logo designing is considered as a very important phase in corporate brand building. A well designed logo can help a brand get instant public recognition and acceptance. A good logo must be simple, unique and creative that represents a clear idea about the concept and values of the brand.

Logo designing is not a simple task, it requires excellent graphic design skills, good creativity, color sense & attention to detail to design high quality logos. Another thing to be kept in mind while designing a log is that, the logo should be clearly visible on all sizes and background colors. Typography plays a very important role in logo designing. Typographic logos are becoming more and more popular among top corporate brands.

Here in this post we have collected more than 35 beautifully designed creative logos for your inspiration. All of these logo designs are linked to its original source. The images are bookmarked with the original URL, each of these image has its own copyright terms of usage, please contact the copyright owner for the right permission.

Wine Art Logo

wine art logo

Logo design of a company that specializes on building wine cellars and sells ready-to-install wine fridges

Tjuvlyssnat Logo

Official log design of Tjuvlyssnat, a Swedish humor site

Balance Typographic Logo

Typographic Logo Design of Balance

Typographic Logo Design of Balance

DigiRamp Logo

DigiRamp - Digital Rights Management Company Logo Design

DigiRamp – Digital Rights Management Company Logo Design

CreaSoul – Design Agency Logo

Logo of a design agency in Azerbaijan

Logo of a design agency in Azerbaijan

Fancy Shot – Digital Studio Logo

Logo design for a photo / video studio in Saint Petersburg

Logo design for a photo / video studio in Saint Petersburg

Made by measure Logo

Logo design for made by measure

Logo design for made by measure

Oregon State University Logo

Proposed Oregon State University rebrand - Logo redesign

Proposed Oregon State University rebrand – Logo redesign

Sinchi Oil Logo Update

Sinchi Oil Company Logo Design

Sinchi Oil Company Logo Design

SkyForex Identity

Logo design of a financial consultancy SkyForex (forex broker)

Logo design of a financial consultancy SkyForex (forex broker)

Mediastudio Identity

Logo design for Mediastudio,  a marketplace for media productio

Logo design for Mediastudio, a marketplace for media productio

City of Melbourne Logo

City of Melbourne’s Redesigned Logo

City of Melbourne’s Redesigned Logo

Sticky Strategy Logo

Logo redesign for Sticky Strategy, a Toronto, Canada based digital strategy company.

Logo redesign for Sticky Strategy, a Toronto, Canada based digital strategy company.

OnWall Logo Idea

OnWall Logo Design Idea

OnWall Logo Design Idea

RetireUp Financial Advisor Logo

Logo design for a financial advisory website

Logo design for a financial advisory website

Sunset Mountain Identity

Branding & Logo redesign for Sunset Mountain Pictures

Branding & Logo redesign for Sunset Mountain Pictures

Ease – Home Care Company Logo

Logo design for a home care company

Logo design for a home care company

Gardenal Daily Gourmet logo

Logo Design For Gardenal food chain brand

Logo Design For Gardenal food chain brand

PediaDent Pediatric Logo

Logo Design for a Pediatrician

Logo Design for a Pediatrician

Frobal Identity

Logo design of Frobal, a nightlife guide / web platform for visitors to sell & buy tickets to concerts, events and such

Logo design of Frobal, a nightlife guide / web platform for visitors to sell & buy tickets to concerts, events and such

Kempeli – Design Studio Logo Rebranding

Logo redesign as part of Kempeli Rebranding

Logo redesign as part of Kempeli Rebranding

Ferres Logo

Logo redesign for Ferrês, a business conglomerate

Logo redesign for Ferrês, a business conglomerate

Ohana baby Maternity Service Logo

Logo design for Ohana Baby, a maternity services company

Logo design for Ohana Baby, a maternity services company

50mm Photography Logo

Logo design for 50mm, a small photography studio

Logo design for 50mm, a small photography studio

Mastrade Import Export Logo

Logo design for Mastrade, an Import export company

Logo design for Mastrade, an Import export company

TouristEye Logo

Tourist Eye - Tour company logo design

Tourist Eye – Tour company logo design

Abo Magdy Photographer Logo

Photography Logo Design

Photography Logo Design

Morecolor Personal Logo

Morecolor personal logo design

Morecolor personal logo design

Con Gusto Restaurant Logo

Logo design for Breakfast and Lunch's Restaurant: Con Gusto!

Logo design for Breakfast and Lunch’s Restaurant: Con Gusto!

Pub Latarnia – Pub Logo

Logo design of a pub

Logo design of a pub

SoundPill Logo

Sound pill Sound engineering services logo

Sound pill Sound engineering services logo

Barefoot Coders Logo

Barefoot Coders logo Design

Barefoot Coders logo Design

iSurvival Google Marketing Logo

iSurvival - google internet marketing logo design

iSurvival – google internet marketing logo design

Travel and Rest – Travel Agency Logo

Logo design for travel agency travel and rest

Logo design for travel agency travel and rest

WriteAway Logo

Writeaway logo design

Writeaway logo design

Semet Interactive Branding

Semet Interactive corporate logo design

Semet Interactive corporate logo design

Fishes – Online Marketing Company logo

Fishes - Online marketing strategists logo design

Fishes – Online marketing strategists logo design

Innovate Green Logo Design

Oqoud Khadraa Innovate green Logo design

Oqoud Khadraa Innovate green Logo design