Posts tagged with “webdesign tips”

7 Out of 10 Mobile Apps Fail Due to Lack of Strategy

Saturday, 10 December, 2016

For business owners out there looking to cash in on the money-making machine that’s known as mobile applications, be aware that the majority of apps are getting downloaded fewer than 500 times a day, and only the top 5% of all apps in Google Play and Apple’s App Store are generating more than $1250/day in revenue.

These numbers are nothing new, stemming from a Gartner report published in 2014. However, instead of just predicting most apps will fail, I propose one of the key reasons for so many apps not managing to become successful.

When we talk about mobile applications, most people are thinking of games, Facebook- and Snapchat-like apps, when in reality enterprise applications are among the top in terms of project costs and amount of money invested.

These enterprise apps are also among the most successful, because they’re specifically designed to eliminate certain issues, always solving a specific problem such as managing remote workers, keeping track of inventory throughout retail stores worldwide, and other complex solutions.

Compared to the vast majority of publicly available apps, this is one of the key differences. Looking at Google Play or Apple’s App Store, there’s a large number of so-called “life-enhancing” apps, tracking your fitness level, making sure you can find that song you heard on the radio, or something else along those lines.

While some of these apps are doing quite well, both in terms of active users, and revenue generation, most of them are not. And while more than 1 billion downloads happen on both App Store and Google Play respectively, the majority of those downloads come from the same top 50 or top 100 apps, leaving the rest of the 2 million apps in either store left fighting over the scraps.

I’ve looked at 100 random apps on Google Play over the past week, and come to the conclusion that the single most common reason that an app fails comes down to bad strategy.

This term covers a few different aspects, so let’s go over each reason in detail:

  • Target audience too small
  • No App Store Optimization
  • Bad Marketing Strategy

These 3 reasons can be applied to more than 90 of the 100 apps I looked at, while the remaining apps had very specific reasons for not performing well, and so those last apps are not of general interest to us.

Target audience too small

Let’s consider the fact that some of the apps I looked at had been featured on TechCrunch, Mashable and other large worldwide websites with millions of monthly visitors.

Some of these apps even had great ideas and concepts that were unique and solving real problems, but the issue with those was the fact that not enough people had those problems.

Let’s face it, you’re never going to reach 100% of your target demographic. In fact, if you ever reach 30% or more, I’ll consider you a stunning success.

The reality is, that on average, you’re more likely to reach 1-5% of your target user group with a successful campaign and strategy running.

Then you have to consider that out of all your visitors and users, there’s a conversion rate, meaning that not all of your visitors will buy your subscription, or pay for your app. That number is also around 1-5% depending on the market.

So if your target demographic is American Fishermen on the East Coast, there are only X number of those users. Let’s say 100,000. Out of those 100,000 you are reaching 20% because you’re awesome at marketing, and your app is great so people talk about it.

That means you have 20,000 people reading about your app, visiting your website or your app store entry. Great right? It would be, if all those converted into app downloads or subscriptions.

The problem is, that out of those 20,000 people, you only convert 5% (let’s be optimistic.)

That means you only get 1,000 downloads in total, and that’s with a successful app and marketing strategy in place. Of those 1,000 downloads, you then have the problem of retaining users, meaning that 9 out of 10 apps downloaded are only opened once, then forgotten or uninstalled.

So in the end, you are left with a very small amount of users, even though you managed to run a great campaign, create a great product, and convince a large amount of people of your app idea.

No App Store Optimization

This is one of the single largest factors in why apps are not successful. Most apps I looked at had fairly unique ideas, or at least performed a valuable service or function which should prove useful to a lot more people than currently downloaded the apps, meaning that not enough people knew about them.

While ASO is mainly associated with keywords and app names on the stores, ASO goes beyond that, and is an ongoing process, much similar to SEO for website owners. And also like SEO, ASO is not directly comparable to App Marketing, although they do certainly overlap in some areas.

This means that it’s necessary to devote a continuous amount of effort and resources to put into this aspect, but it is not the same as old fashioned marketing either.

Establishing an online and offline presence that allows the maximum amount of eyes to see your mobile app is vital to ensuring a successful app launch, and is the single most important thing in my opinion.

If you’re not sure about app store optimization, I advise you to read up on the topic, as there’s a huge potential here for anyone not having done so already.

Bad Marketing Strategy

Another of the most common problems I saw was how badly managed or lacking the marketing efforts were.

Either the creators relied on their app idea and concept going viral, which at best provides a spike in traffic which then again dies out, or the app did not go viral, and the traffic never even got started in the first place.

Someone has said you should spend 20% of your budget on app development, and 80% on app marketing. I agree with this sentiment quite a bit.

Of course, there are exceptions to this rule of thumb, but the point you should understand, and accept, is that the app itself could be the greatest thing out there, but if nobody is talking about it, and nobody is linking to it, then nobody will ever find it or download it.

So consider how to market your app, even before you start development. In fact, if you can not create a good marketing strategy that you yourself believe wholeheartedly in, perhaps you should not develop that app after all.

Like ASO, mobile app marketing strategies are a topic in itself, and to become an expert requires significant time and efforts, and I encourage you to read more about this subject in detail if you’re in the app business.

Conclusion

It’s important to consider as many aspects as possible before beginning an app development project, and sometimes that means discarding an otherwise good idea, because it fails on a single aspect.

Hopefully that can be fixed, but if not, you should seriously consider changing your overall app concept to better align itself with the 3 key points above, which in my opinion are crucial for any app store success.

Mark has been developing for the web since 2001, always with a penchant for open-source technologies such as PHP. Since 2010 he has been working full time with app development, these days being employed at Nodes, a leading European app agency. He also regularly contributes to WordPress and other open-source projects.

5 Basic Adobe Photoshop Tips for Beginners

Friday, 20 December, 2013

Adobe Photoshop is a unique software tool that can do wonders to photographs. This is not all; you can actually carve out an excellent career option by if you have been able to master adobe Photoshop properly. Read the following post to know more about Adobe Photoshop Tips.

Web designing has several variants. There are multiple approaches to use the web designing tools and they can actually work wonders for millions of users. Photoshop is one such tool in the domain of web designing that can actually help in designing website and carrying out other works. And if you are already in the field of web designing then opting for it is the best way out.

If you have the software Adobe Photoshop, may be you are bound to move in the right path of becoming a successful web designer. This is because, Adobe Photoshop is one of the most advanced web designing tools that can ensure multiple options about creating and boosting your productivity.

But how well versed are you with Photoshop? Some require 5 days to create a design while some end up creating the same design within 2 days. It is not always about how you click but how well versed you are with the intricacies of Photoshop. Unlocking its full potential is the key to unravel your creative talents and boost productivity. The following paragraphs explain some of the killer tips:

Undo and More Undo

Web designing as an activity is quite addictive. The method of “trial and error” is one of the best ways to learn and gradually pick up the nuances of adobe Photoshop. Believe it or not, Adobe Photoshop is mostly about Ctrl+Z and a series of other trial and error methods. Do and Undo are some of the basic ways of learning and mastering the technicalities of the software adobe.

Color Sampling in any Way

Did you just manage to come across a website that uses some awesome colours? Well, so just grab the opportunities and pick up as much as you can. The next thing is of course incorporating the same in your next projects. Yes, deriving inspiration is one of the best ways to learn new things – be it web designing or any other domains. Launch a color picker, choose the colour and then derive its hex number; then connect on the color palette in Photoshop, now is the turn to get the colour. You can make use of effects and tools like Eyedropper tool or pressing I, to activate it; after that click on the Photoshop’s work screen and drag the eyedropper icon on the monitor and get the colour that you want. So, it seems quite easy isn’t it?

Flexible Guide

As a web designer you will have to work with a lot of guide to position an element correctly. Putting it in other terms, pixel perfect is the term. How do you end up creating a guide? You can follow the simple rules – Click on View, New Guide then decide it’s vertical and horizontal guide; consider input position and then click on Enter. You can end up saving these works just by clicking Ctrl+R, activate the Ruler tool, now the tool needs to be clicked, drag it and create a guide that is horizontal. Apart from instant creation, you can implement this useful tip: while you are dragging a guide with Move tool that can be activated by using the V key; press and hold Alt key; this will automatically change the horizontal guide to vertical guide.

Layer Style Cloning

Layer style cloning are some of the very entertaining ways of learning adobe Photoshop. Say for example, a social media icon looks quite tempting and unique; but it might be very tiring in case you end up applying the same layers of social media icon styles.

View Selections though One at a Time

While selecting a proper design layout, keep in mind that you need to check how the element looks. Check the slider’s button and confirm that they are completely devoid of any kind of transparency.

Among all other thing within the Adobe Photoshop, one can always learn new styles and implement them. Customizing font’s tracking; selecting layers, dealing with variants of typography is actually a great way of learning Adobe Photoshop.

An interesting field of web designing, jobs is widely available. A web designer can choose to specialize in Adobe, Flash or any other segments that happen to be the major focus of web designing. So, in case you want to learn adobe Photoshop, you can choose to apply the above-mentioned tips and thereby get to learn what you exactly want.

This guest article was written by Sampurna Majumder, a professional writer who enjoys creativity and challenges. Barely a year into new media, she has written several posts, articles and blogs for prominent websites covering a wide range of topics—from real estate to education; from jobs to relationships. The above post explores domain of web designing with special reference to Adobe jobs.

7 “insignificant” things not to forget when launching your website

Tuesday, 24 April, 2012

The number of websites is in an increasing trend and the future seems to bring us more and more online presences. Nobody predicted this fabulous growing, but nowadays any agency or company with “real” activity must be present in online environment else it’s quite probable to lose some important clients and the brand surely is suffering from this ignorance. Launching a website isn’t a simple task, much more, when it’s about a big client, the responsibility is huge and every mistake is a real disaster.

In order to prevent any kind of unexpected problem, here are presented seven items that must be taken into account when launching a website. Undoubtedly, there are tons of other aspects but usually, these are wrongly considered not very important and are ignored. If you consider that the list is incomplete, please let me know, hence the readers will benefit from more cool advices. Don’t be selfish and use the comment form to inform us and our readers.

1. Make some buzz before launching it


Many people consider that promoting a website is something to do after it is online but is wrong. If someone cares about his website, then is mandatory to create some buzz around. Depending on the profile of it, there are many strategies; some of the most common are publishing guest posts and informing people about the website, using social media, announcing great promotions or discounts and so on. The human beings are by their nature very curious and isn’t very difficult to instigate their appetite. Anyway, the conclusion is simple: no matter which strategy you adopt, to make people visit the website is highly recommended to inform them; much more, make them curious, surely this is the winning onset.

2. Never neglect social media


At the first point is mentioned the necessity of making some buzz around the website to launch but a normal question is how to realize it? A very good method, probably the most used but also the most efficient is social media. As an example, there is no better way to stimulate Internet users to visit a new e-commerce website than informing on the Facebook page about the great discount and the amazing products offered. Social media must be used also after the website is online, sooner or later, people interested in online environment will understand that it is an amazing tool in the hands of a smart advertiser.

3. 404 page may attract people!


There are signs that reveal if a website is just a common entity or something respectable and impressing. A neglected aspect, but a clear sign to show the level of the website is the existence of a 404 page. No matter if is about a broken link or an unexpected error of the server, a well-designed 404 page will make people give a second chance, else it’s quite likely they will leave. It must be considered as a page of the website and not something rarely used, therefore, easier to neglect.

4. Testing is mandatory!


No matter if you hired a super team to elaborate your website or an unknown freelancer, testing is mandatory, everyone is human, and human beings have the imperfection written into their DNA. The Internet is full of solution that offer feedback or testing solutions hence is better to test it before the official launching. It’s true that is wrong and unfair to base an opinion on the first impression, but in online environment there is no second chance!
Even if it looks a boring task, think that an error in beta version is nothing too disastrous while considering the case when it’s already launched, the owner invests some money in making promo for it and unexpectedly, the navigation menu isn’t fully working. People that will visit the website will be unsatisfied and will run away and all the investments were in vain.

5. SEO works as a catalyst for your success


Every website created is successful as long as there are people visiting it, there is no amazing website with zero visitors. SEO stands for search engine optimization and it refers to the modalities of making a website to stay in front of the first page for various words used by people to search for. The idea is simple, if someone put in the text box of the search engine used, the expression “web design Romania” and your website is the first then it’s impossible not to have barely some clients. Another constant mistake of the specialists is that they consider that only after the website is launched, the SEO measures must be applied. Wrongly, there is SEO on-page that should be considered in the pre-launching of a website.

6. Pay attention to the mobile version


It’s a matter of months until the number of smartphones will overcome the number of Earth habitants and it is a good reason to treat this subject very carefully. There are many solutions, none of them perfect but anyway, is mandatory to keep the mobile version as a priority even from the first steps in creating a website.

7. Domain name is as important as the website is


The specialists say that readers easier memorize the end and the beginning of the posts so I let at the end a very important fact: the domain name.
It is very important due to two factors: people associate the domain name with the name of the website and a good sounding name is vital in keeping it in the minds of people. Also, in SEO, the domain name plays an important role and it’s much better to benefit from it than ignoring.

It will be great to know if this post was useful for someone and the supreme reward for the author is to see it spread via social media to be enjoyed by many people needing these advices.