Posts tagged with “seo tips”

What is mobile first indexing and how will it affect your business?

Tuesday, 25 April, 2017

You may have heard mobile first indexing being mentioned, but not be aware of what it will mean for your business. The fact is, this is an important change in the world of SEO so you need to pay attention to it. Failure to do so could lead to you losing out on precious search engine rankings.

The aim of this article is to improve your awareness of mobile first indexing. Reading it should make you aware of how to be better prepared for when it becomes a reality, in the latter part of 2017.

What is mobile first indexing?

The majority of people now use a mobile device to access the Internet. Last year, Google announced its intention to test mobile first indexing, in recognition of this fact. This is a new way of determining search engine rankings, by using the mobile website of a business or organisation as the first port of call. What this means for you as a business is that, when mobile first indexing is introduced, your mobile website will be used to determine how high you appear in search engine rankings, not the desktop version of your site.

This only applies if you have a mobile web presence. But, let’s face it, what business can afford not to with mobile web browsing being so prevalent.

What do you need to do?

If you are already ahead of the game, and your mobile web presence is fully optimised, you may not have to do anything. But, this is not going to be the case for many businesses. Do not forget that simply making use of responsive web design is not enough, although it’s a good start. You still have to concentrate on providing a good user experience for mobile users. Here are some tips to help you.

  • Always think mobile first. Your website design should be centred around mobile users first, and then adapted for desktop.
  • Make sure your load speeds are quick. Mobile users expect load speeds of around 2-3 seconds. When it comes to search engine rankings, you will be penalised if your load speeds are slow.
  • Make sure links can be accessed easily using a small touch screen.
  • Use a font that enables mobile users to view content easily, without having to zoom.

All of these factors should help you optimise your web presence for mobile.

Mobile optimisation has been an important consideration for a while now. As a business, you cannot afford to miss out on such a large potential audience. Now, it’s becoming even more vital. If you do not make sure your mobile web presence is optimised your search engine rankings could suffer. The expected arrival of mobile first indexing is not too far away. This is why it’s a good idea to make a start on necessary changes straight away. You need to give yourself time to make sure your mobile website is as effective as possible. If you feel as though you are struggling with making this happen, you may want to speak to experts in web design in Sydney. They can help take the workload off your shoulders, and produce the results you need.

SEO Marketing: The prospect you might have ignored

Sunday, 7 December, 2014

The first thing that might have come to your mind is – What does SEO mean?

Is it some kind of a department in an organization? Or is it some kind of a marketing technique?

Hold your horses my friend, let’s take one thing at a time.

The article to follow will throw some light on the few things discussed above along with the skills required and prospects an individual has in this field of employment.

 

What is SEO?

  • SEO stands for Search Engine Optimization, which is nothing but getting as much online traffic as possible from “ organic”, “free” or “natural” search results on various search engines.
    It is an effective marketing technique to let your website or web services appear foremost in the search results of any search engine.
     
  • For instance, search engines like Google and Bing have information collected about every page on the web, which is provided to the user at his disposal. But there is  a definite algorithm followed by these search engines to convert every piece of information into a search result.
    A website ranking higher in the search results has more number of people finding it, hence making the website being visited by users more often.
    Now, the key to higher rankings is making sure the website has all the ingredients that search engines need for their algorithms.
    The process of ensuring the same for a website is known as SEARCH ENGINE OPTIMIZATION.
     
  • The ingredients a website needs to ensure higher rankings are the words in the content, the hidden title of the web page, the number of back links provided and the reputation it holds on the basis of previous record.
     
  • In layman’s language, it is the process of affecting the visibility of a website to direct online traffic towards it. This marketing technique ensures that maximum users are able to reach out to the services or products a company’s website is providing. Hence increasing the business it makes.
     

What skills do you require?

There are various skills you require once you decide to enter this field. Some are discussed below.

Excellent Analytical Skills

This is the most fundamental requirement in this field and yes it is not a technical one. It’s not only about coding or syntax related problems, a major role that a professional in this field needs to fulfill is solving problems at the earliest. Knowing the information which is necessary, mapping it and making timely decisions are some steps the process of problem solving includes.

To improve analytical skills you need to build strategies, focus on all possible alternatives and plan accordingly. This plays a major role in increasing work efficacy.

Coding in HTML

Proficiency in HTML coding is one of the basic prerequisites required in this field of employment.

In order to deliver quality content to your audience, it is quite necessary to have a know-how of managing the content and that too in a way that it stays apt according to various online marketing trends.

Substantial Experience in Web Hosting

A person looking for a job in this field has to have some substantial experience in Web hosting along with the knowledge of various web hosting providers.

Web hosting also includes an important element called speed. Various search engines have algorithms which take numerous factors into account before making a content piece live, the loading speed of a site is one of them. Hence, prowess in these technical skills is quite significant to secure a job and survive in this field.

Knowledge About Content Marketing

Content is the only thing that engages a reader and is the most efficient way of getting users in your marketing funnel. Hence, being in the field of SEO it is quite necessary to be proficient in this skill.

It mainly comprises of 2 parts: Content Creation and Content distribution. As an SEO professional you should have the basic know-how of Content creation and in-depth knowledge of content distribution.

It will be your duty to act as a gatekeeper and support ideas that add quality to your content and are beneficial for the users. Skills like Keyword research, finding content gaps and distributing content also prove to be helpful.

Knowledge about Social Media Marketing

In a world where things like eating a sandwich or watching a movie become reasons for a status update on Facebook or any social networking website, it is quite necessary to have social media skills in order to excel in this field.

These skills need not be limited to maintaining Facebook and Twitter accounts, but the competency to divert traffic from these social media websites.

Employment Scope in this field

Getting into this field , there are various avenues you can discover. Some prominent ones are discussed below.

SEO Executive:

This positions offers a learning experience to an individual in SEO best practices and methodologies. Duties that come with this post include managing taxonomy/URL structures and domain level directs, maintaining keyword mapping for monthly optimization and prioritizing and implementing content changes along with the content team of the organization.

SEO Consultant:

An SEO Consultant working in the marketing division of any organization has the responsibility of keeping the SEO budget on track and managing the campaign budget expenses. He has to remain knowledgeable regarding the industry business niche and the customer’s search marketing objectives too.

SEO Manager:

A professional holding this profile has a team of various SEO executives. His job description comprises of managing this team and ensuring efficient content management and utilization to increase the business his organization makes. Working as an SEO Manager you can earn ₹3.5 to₹7 lac per annum (as in December 2013).

SEO Analyst:

An Associate search analyst has the duty of working with the copy writers, information architects and designers to form a search engine friendly website structure with a maintained balance between keyword density, form and function.

He also provides various SEO recommendations and keyword analysis to improve the position in organic search results. An SEO Analyst earns ₹ 1,45,270 per year (as on 2nd Sep 2014).

SEO Specialist:

The job of an SEO specialist is to maximize the online traffic to a site by developing original content to include keyword or phrases that’ll proliferate the traffic to a website.

Many small companies hire an SEO specialist instead of the whole time to look after this sphere of marketing. In India a job of an SEO specialist on an average will fetch you ₹ 1.8 Lac per annum (as in December 2013).

With private companies wanting to maximize their base in the country, this field is the most essential one to grow. All you need is to find the best fit for yourself.

The discussion above quite clearly shows that there are numerous avenues to be found in the field of SEO-Marketing. This article was written by Anshuman Kukreti, who is a professional writer and a keen follower of the global job market. An engineer by qualification and an artist at heart, he writes on various topics relating to employment across the country.

How to optimize the image use in HTML and CSS3?

Monday, 29 September, 2014

You’ll hardly find a website that doesn’t use images. One can’t overlook the fact that we’re living in a digital era, and thus, adding images help to increase engagement rate on your site. There are some stats that will further illustrate why adding images to a site is so important. According to a few sources, articles with images get 96 percent more views while a press release gain 45 percent views and so on. Plus, around 67% of consumers say that image-quality is very important for choosing and purchasing a product from an e-commerce site.

So, now that you’ve become convinced about adding images to your site make sure to embed them in the best possible way. Unfortunately, not all of us still understand how to place images in the website in the right manner. Remember, while adding images ensure that they’re relevant and helps to interact your message clearly, and are high in quality.

Did you know that search engine such as Google index your images just like text? That’s true, just like Google indexes the keyword placed in your text, similarly it deploys crawlers to index and rank your images as well. In order to make your images search engine optimized you’ll have to pay focus on trimming image sizes to optimize the site performance.

How to Work With Images in HTML?

In order to optimize your images for your website when using HTML as your choice of markup, you will have to understand about image tags that lets you insert an image on your site’s web page in the best possible manner. For example, let’s have a look at the following code:

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<img title="Trending Product" alt="Some of the latest trending products of our company" src="images/products/trendingproduct.jpg" />

In order to use the image tag correctly, you’ll first have to understand about each and every attribute of the img tag, as listed below:

The title attribute:

When a user will hover over the image placed in your site, its title will be displayed in the form of a pop up. Now see the above code, here when your site visitors will move their mouse over the image, they’ll see a pop up with the text “Trending Product,” which will the name of your product (make sure to keep the title descriptive, and gives information about what the image is about).

The src attribute:

src also referred to as source is specifying the location where your image is stored – it can be either an URL or an image folder within your directory.

The ALT attribute:

Alt is the most important attribute of the image tag. The text within the Alt attribute is used when some doesn’t load or is being used by some visually impaired. Also, search engine uses to determine how to index an image. The alt attribute is very useful not only for the visually impaired, but also optimizes your SEO. Since, this attribute is so important make sure to use it correctly by giving right description about your image with relevant keywords.

Size of the image:

A lot of sites suffer one common problem while adding images that is slow page loading time. So, make sure to define the correct image size. So, if you don’t want to degrade your site’s performance ensure to cut down the image file size but without sacrificing it’s quality. For instance, if your image appears as 60×60, then use an image file of size 60×60. If you’re using a large-size image 600×600 image, and tells the browser to resize it to 60×60, the browser will still load the large image and later resize it to a smaller size. But make sure not to let your browser shrink the larger image to a small one. For this, you can make use of an image editing program instead.

How to Work With Images in CSS3?

The web is filled with lots of CSS tricks that helps to optimize the image, however here we’ve discussed about a single trick that you’ll find quite useful when you can’t change the image on your site’s page, because you don’t have access to HTML. You can achieve your objective using the CSS box-sizing property.

For example, if you want to replace an img tag on your site with an image that is hosted somewhere else, but don’t have access to the markup (as shown in the code below) you can use the box-sizing property to keep dimensions fixed and add the other (new) image as the background image.

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<body>
<!-- .header across website on other pages with different children, so no background image is added-->
<div class="header">
<img class="newBanner" src="http://xyz1.com/banner.png">
</div>
</body>

Code after including CSS3 box-sizing property:

/* All in one selector */

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.newBanner&nbsp;{
display: block;
-moz-box-sizing: border-box;
-webkit-box-sizing: border-box;
box-sizing: border-box;
background: url(http://xyz2.com/mynewbanner.png) no-repeat;
width: 150px; /* Width of new image */
height: 234px; /* Height of new image */
padding-left: 150px; /* Equal to width of new image */
}

Conclusion

So, if you too want to use the image in the right way in HTML and CSS3, then hopefully this post will help you understand about how to use image tag correctly in HTML, and the CSS3 trick that let you replace an existing image with another one hosted elsewhere.

Ben Wilson is an enthusiastic writer and skilled WordPress developer. He has built up many WordPress website and also helped in  converting HTML to WordPress theme for many companies He likes sharing insightful knowledge about WordPress having more than half decade of experience.

5 Reasons Bloggers Don’t Need SEO

Saturday, 3 November, 2012

Whether you just started up a design resources blog or you’ve been writing on yours for years now, you’ve probably heard of SEO, also known as search engine optimization. Sadly, today many blogger focus so much on SEO that they forget about what’s important – creating content.

If you’ve been focusing a lot on your SEO efforts, and ignoring your blog content, I wanted to give you five main reasons you don’t need SEO.

#1 Visitors are Humans

When people think of SEO, they often think of ways to “game” the Google search engine. See, you’re already doing things wrong here. What you have to understand is that people come to your blog to find information. If they don’t find what they are looking for, they are going to run onto the next site that may have their information. Now, if your website is good enough, then guess what? They are going to tell your friends!

#2 Referrals are King

This brings me onto my next point. What you’re going to find is that if you build awesome content, people are going to get a kick out of it. Because of this, they are going to keep coming back and yes, they are going to tell their family and friends! Let’s think about a real world situation for a second here. You’ve been to an amazing restaurant before, right? Well, did you just go home and forget about it? Probably not! You probably went out and told some friends, left a wonderful review and craved to go back, right? If you’re shaking your head yes, then you have to apply that same theory to your blog! People want something so good; they want to keep coming back.

#3 Returning Visitors are GOLD

While referrals are awesome, returning visitors are fantastic too. Again, let’s take a real world example again. If you think about your major corporations in the United States such as Walmart, Target and so many others, they don’t rely on new people every day, do they? Sure, while they do try to snag some new customers every day, many of those that shop are returning customers, right? You don’t want a blog that receives one customer and that’s it. Instead, you need to lure them back somehow. With email lists and great content, this is a great way to keep your blog name fresh in people’s heads.

#4 GOOD Content Breeds Links

While I’m not discouraging you to stop building links, you have to understand what a good and bad link is. If you’re leaving awful blog comments, writing boring articles on article directories and spamming forums, this won’t get you to the top. Today, Google is smarter than ever and they want to see legitimate links. These legitimate links are going to look natural and they are going to come from authoritative websites. So instead, of focusing 99% of the time on links, try to build content that gets links to it. Keep in mind that people want to link to things that are unique. SO if you’re writing about “5 ways to save money,” people will probably not want to link to that. Be creative, create something that people want to learn about and keep at it!

#5 Go Viral

If you look at any of the top websites on the web, many of them have returning visitors and at one point in their life, they went viral. Whether it was the front page of Reddit, a Yahoo! news story or even a mention on TechCrunch, these websites did something to jump start their project.
So what I want you to do is take off your website glasses and really look at your website. Get honest opinions; ask yourself what makes you better than the rest. While you can start up another tech blog, WHAT is going to make you different? Stop writing about rehashed material and stop building lame links. This isn’t going to be good for the long run and won’t add anything to your SEO efforts.
In the end, create great content, let the word spread and remember, a great blog wasn’t built overnight.

This guest post was written by Hannah, who works for Howmuchisit.org. A website that helps you find the cost of things.

Quick SEO tips to build search engine friendly websites

Tuesday, 25 May, 2010
some cool tips for smarter search engine optimization

Search Engine Optimization (SEO) is the process of improving a website’s ranking in various search engines by increasing the quality of content. Hence the basic purpose of SEO is to attract more and more targeted visitors to the website by making it search engine friendly. A website with better rankings will naturally obtain good number of genuine hits through the search engines. Search engine optimization is becoming an integral part of modern day web development activities. There are numerous search engine optimization techniques in practice during our day to day web development works. Here in this post I am trying to consolidate some of those very important and overlooked SEO tips which can be very crucial in your next web design project.

If you have any better tips or counter arguments, feel free to bring it up in the comments 🙂

Sensible Page Title

Page title is the line of text which is normally displayed at the top of the browser window. When it comes to search engine optimization, It is the most important element of any web page. Page title is one of the first things that search engines look at in your web page. The title of the page must be unique, appropriate and relevant to the content of the page.

The web page titles should be between 5 to 9 words long and the entire title should be under 70 characters in length. Search engine spiders use these title tags as the main source for determining the topic of that page. Make sure that your page titles contain terms that people are likely to search for, hence a sensible page title must always contain all the important keywrods. Moreover page titles are usually displayed in search results and users will judge whether or not to visit a page based on its title. Read the rest of this entry »