Posts tagged with “tips”

Few Facts about Social Media & SEO that You Must Know

Tuesday, 22 May, 2018

Content is king and this is laid bare by the report published by Quick sprout recently, in a report. In the report, it publishes a new info graphic that gives the state of SEO illustrating the way this  field has evolved on the back of Google’s algorithms. Search marketing agencies surveyed said that social media is either somewhat or highly incorporated in their SEO strategy. As fate would have it, just two months after this report, Google’s Matt Cutts refuted the marketers belief that Google’s search engine algorithm was based on social signals like Facebook likes and Twitter followers. This article will lay bare five facts about social media and SEO that everyone must know. These facts will reveal the truth about the status of social media and SEO in the current state of affairs.

The facts

Social links may or may not boost one’s search ranking

When a blog post goes viral, then the social backlinks published on the profile are considered to boost the post’s search ranking. This is what marketers think. Links to your content on social media sites like Facebook, Linkedin, Twitter and YouTube help search engines understand which websites are credible and which are not. It also takes into consideration what websites are ranked for which keyword phrases. However, in Danny Sullivan’s interview given to Google and Bing for Search Engine Watch, there are contradicting revelations. Therefore, the status of social links vis-à-vis one’s search engine ranking is not certain.

Social media profiles rank in search engines

When researching a company I do not know much about, I go straight to its Twitter and Facebook pages. Thus, if a social account were to show up at the top of the search results, I would be as likely to click on it, as I would be to click on their website. Although, social media likes and shares do not affect the search engine rankings of your website, your social media profiles definitely do. If your company is a brand name then it will figure in the top of the search engine results. A good social media profile on sites like Instagram or Pinterest will help in promoting the brand.

Social media channels are search engines, too

Google and Bing are not the only sources for information on the net. People also go to social media channels like Facebook, Pinterest or Twitter. In fact, social media is the new SEO. Moreover, if someone wishes to check out your company, they can always go on its Facebook page to see more information. Moreover, YouTube and Google are also search engines. Brands that have beautiful visual content on their websites would do well to make their content visible on sites like Instagram and Pinterest. They can do so by providing hashtags and categorizing the pins. Like Google and Bing, social media channels like Twitter are also search engines.

Not now does not mean not ever

As things stand, social media does not appear to cease to becoming a less important part of a reputed brand or an individual’s online presence, anytime in the near future. Given that strategies like guest blogging have become less reliable to indicate the webpage quality, the onus is on search engines to look for other signals of authority and value. It is a myth that social media will cease to matter in a brand’s search engine rankings. Brands who wish to strengthen their social media footprint will continue to establish their expertise in certain niche social media channels and consider SEO when designing their social media strategy.

Do not forget Bing

Bing has said; We look at the social authority of the user, how many people you follow, how many people follow you and how this will add weight to a listing in search engine results. Bing has been categorical in saying that their algorithm incorporates social signals into their search engine results and they have not flip-flopped on this issue anytime. With its market share steadily growing, Bing would do well to include itself in the company’s SEO strategies. Bing is one search engine that has a similar reach as Google. Also, it does not want people to  be dependent on someone else.

Conclusion

Thus, if you accept the inevitability that your brand name has not yet been established, then being on social media channels will profit you rather than having your own website. People ask you for premium rebates, etc.

This guest article was written by Sunny Chawla, who is a Marketing Manager at AIS Technolabs, a Web design and Development Company, helping global businesses to grow by Hiring Web Developers. He would love to share thoughts on Social Marketing Services, Game Applications Development and Digital Marketing etc.. LinkedIn | Twitter

 

A guide to boost visibility of your mobile application on google play store

Wednesday, 1 March, 2017

Over the last couple of years, mobile applications have gained huge popularity due to its enormous benefits and features. Today, almost all the businesses have adopted a mobile application to expand their business worldwide and target new customers.

With many apps that are being launched regularly, it becomes quite difficult for app developers to develop a high-end app that survives without going the extra mile. Building an application is not enough, it is important to work relentlessly to make it popular on the Google Play Store.

If you have recently developed an android mobile app and looking forward to increasing the visibility of your mobile app on the Play Store, give your attention on these simple yet effective tips that will help you to increase the visibility of your mobile app:

Testing Your App is the First Step

Do you believe in the first impression is your last impression? Users, who are experiencing a bug like crashing, UI not showing right or usability issues in an application, it will possible drop it right away. More than 96% of the struggling users will surely write a bad review and 44% will instantly remove the app, as per the recent mobile app survey.

It is highly important for you to test your application before you launch and with every new update. You can try services as TestObject so that you can conduct mobile app testing, comprising stress testing, install and launch on varied android versions and devices and custom UI testing from your browser in just minutes.

Essentials of Mobile App Designing Matter the Most

Do you know app designing is the main reason why WhatsApp has gained the huge popularity as IM app whereas there are lots of other applications as well that are trying to deliver the same services? If you also have a dream of ensuring that your app stands out from other apps, you should give attention to keeping the app design as user-friendly as possible.

Graphics Play Important Role

On the web, there are a lot of popular mobile apps that have attractive graphical properties beginning from the app icon to the GUI. Therefore, it is clear indication that graphics is highly important in making any Android application successful, but still, various developers are there, who are not paying much attention to the graphics of an application as it deserves. Make sure that you do not follow the same path if you are looking forward to making your app rank among top 10 apps on the Play Store.

Going with Native Over Hybrid

The constant fight between native and hybrid apps doesn’t seem to end in near time. Ever since the app development become highly popular and the developers have been trying different ways to garner maximum engagement.

If this is what you are looking for, you should prefer to develop a native application over a hybrid app. By doing this, you can get help in achieving desired results in a small time.

Title and Description

As you know that Google is forcing all to come up with unique titles that are mainly focused, unique, and avoid too many common words. It is important that the description must be thorough, but remember that almost text will be hidden under a Read More button. Ensure that you comprise what’s valuable and essential for users.

In addition to this, you should not be afraid of thinking about your app marketing with SEO mindset. As keywords can easily get your application to all those people, who are searching for it. Search making the clear majority of installs; therefore, you can help users to search you by incorporating the most important keyword in your app’s title and in your app’s description.

Set a Clear Vision

Do you know that you should not create an Android application just for the sake of taking it online? Make sure that you set a clear vision and try to come up with the idea that can address user concerns and deliver the best possible solutions to their problems. No need of settling for anything less than the best, so make sure that work hard until you know exactly what needs to be done to transform your vision into reality.

So, these are some of the basics yet important tips that will you out in increasing your android app’s visibility on the Google App Store without any hassle. In case, if you are finding it difficult to make your app visible,

This guest article was written by Mohd.Sohel Ather, who is a veteran Android app programmer with Space-O Technologies – a reputed company to Hire Android App Developer. And has a proficient team of android app developers to give a solution for your problem.