Posts tagged with “RWD”

Why Responsive Design Should Be Your Prime SEO Strategy?

Thursday, 3 July, 2014

With an increasing majority of internet users coming from smartphones and tablets, it has become vital to have a website which can work flawlessly across different platforms and devices. This is where designers swear by the utility of responsive web design. However, online marketers or more specifically SEO guys have their own views about it. Here is what they think.

Responsive Web Design exploded onto the scene in early 2012, and since then has become increasingly important in the wake of increasing Smartphone and tablet adoption rate. RWD has established itself as the best way to design a website which mobile visitors love. It would be surprising if anyone would need an introduction in responsive web design, but nevertheless, RWD means that a webpage reformats itself as per the device on which it is being viewed. Thus, even if it is viewed on a tablet, or a smartphone, or a tablet computer, the website remains user-friendly.

However, SEOs are more concerned with traffic and keyword ranking than anything else. So why responsive design is making so much of noise in the online marketing scenario?

A little background
same content rwdEarlier, all that most SEOs would care about is getting high rankings in Google search, a task to which they took in all earnest and didn’t shy from using manipulative search engine tactics. However, as time progressed, search engines became smarter and more committed towards providing the user with best answers to their query.

As a result, the focus shifted slowly and steadily towards engaging the user and making him stay on the web page, and this is how user experience became an important metric to judge a website’s usefulness. Search engines use data to observe how people engage with web pages, which helps them judge the quality of the pages themselves. Usability and user experience are second order influences on search engine ranking success. Obviously, no one would like to link to site which has a bad reputation for its crummy design.

Responsive Web Design and SEO

With mobile traffic increasing its market share, it has become imperative for business owners and companies to have a mobile version of their websites. And that’s why we are witnessing a wider acceptance and adoption of responsive design.

When someone asked Google’s spam engineer Matt Cutts about responsive design’s relevance for SEO, the reply was,

“In general, I wouldn’t worry about a site that is using responsive design losing SEO benefits because by definition you’ve got the same URL,” Cutts said. “So in theory, if you do a mobile version of the site, if you don’t handle that well and you don’t do the rel=canonical and all those sorts of things, then you might, in theory, divide the PageRank between those two pages. But if you have responsive design then everything is handled from one URL, so the PageRank doesn’t get divided, everything works fine.”

Thus according to Google, responsive design is a smarter way to go about doing SEO for sites, because a separate mobile version has greater chances of having issues if it’s not implemented well.

Benefits of RWD for SEO

Google approves it

Google is the king-of-all when it comes to deciding the future SEO marketing strategy for a brand. With 67 percent market share, no one can afford to ignore what Google wants or recommends. According to Google, using responsive design is industry best practice while designing mobile sites. This is simply because responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index and organize content.

Low maintenance
Having two different websites, one desktop and the other mobile requires having two separate SEO campaigns, which again requires more resources. While it is a good thing for the SEOs, as more SEO jobs are created, however, for the organization or the brand, it’s more akin to wastage of precious time and financial resources. Besides, managing one site and a single SEO campaign associated with it is any day far easier than managing two sites & two SEO campaigns.

One site = One URL
One of the biggest drawbacks of having a separate mobile site is that the concerned SEO will have to build the authority of the site from scratch, which means a lot of work, and on most occasions, mobile sites fail to rank well as they are canonicalized to their desktop counterparts. Responsive design tackles this problem by enabling you to maintain the same set of back-links, which means all your links will be directed to the same domain, giving the site a jump in the SERPs.

Low bounce rate
Mobile websites often suffer from the problem of high bounce rate owing to the non-optimized design, or a content which is too different from the desktop version. Google takes this a negative signal, equalizing the high bounce rate with non relevant content and thus penalizing the site with drop in rankings. A responsively designed website presents the same content as found on the desktop version, which makes sure the visitors receive the same information what they are looking for, irrespective of device.

Saurabh Tyagi is an online media enthusiast and avid blogger who closely follows the latest SEO, and online marketing trends. He writes about various related topics such as job opportunity in SEO, web designing and content marketing amongst others

Collection of really useful responsive web design tools

Saturday, 3 August, 2013

The creation of a responsive website needs a perfect arrangement of elements without compromising with the design, and it is a tough job. There have emerged a number of devices that are able to get access to internet, thus, a website should be such that it can be viewed easily on every device. This increase in the number of devices has raised the need of tools for creating a website highly responsive on any device that it is viewed on. However, there are several tools available that provide an easy approach to this task, out of which a few useful tools that have gained hype among developers.

Here is a collection of around 12 responsive webdesign tools that can help you in your next web design project. All these tools which are listed here are linked to their official website.


Twitter designers have built Bootstrap for providing a painless and easy prototyping service. This tool imparts a great look and behavior for websites in desktop browsers as well as Smartphone and tablet browsers. It has a 12-column responsive grid combined with dozen components, plugins, options for form control and typography along with a web-based customizer.

Adobe edge Reflow

This is a new tool released from Adobe, this new tool is expected to become a favorite tool for web designers for creating responsive designs. This tool focuses on the handling of responsive layouts rather than the editing of graphics that photoshop focuses on. Grid systems, generation of advanced CSS layouts and media query handling are some of the tasks for which this system is used.

Retina Images

This tool serves the website viewer with images based on the device on which the site is being viewed. This easy-to-setup system helps view high-resolution images on retina displays that have attributes of height and width associated with them.


Responsinator is a testing tool that helps website designers preview the responsive site that they created on some popular devices. This tool helps you to preview the response of their web page like how it loads in both landscape and portrait modes on various mobile devices.


This is a PHP script that is used in a responsive website to help detect the device of the viewer from pre-defined categories. It provides the website a device-specific design and is a perfect solution for hybrid responsive websites.


The foundation tool is another front-end tool that acts as an open source framework. This tool also uses a 12-column grid that is flexible and scalable and works on almost all types of devices. It provides a high-level customization and creativity with various plugins and elements supporting offsets, nesting, device presentation and source-ordering.

Adaptive Images

Adaptive images are used for automatic adjustment of HTML images according to the screen size of the visitor of the website. Without the need of any markup changes, default customization values can also be customized simply by following three steps. The process to rescale an image is done by reading the size of a viewer’s screen and using libraries that are easily available through Apache and other hosts supporting PHP.


Built with a 16-column grid, this exceptionally adaptable and flexible tool allows quick experiments with wireframes of the responsive websites. This tool offers some standard options and UI elements to help you focus on the content of your website. This tool helps you present your content in an elegant and structured content. These wireframes are fully functional and can also be used to show the responsive layout of the website to the clients.


Gridset is an easy to use tool that helps in the design of responsive and customized grid layouts. This tool can be used to create any grid layout ranging from simplest ones to the complex ones, without the hassle of calculations and measurements. In addition, these grids can be saved for future use and can also be shared with other colleagues that adds an exception to the prototyping and wireframing tools available.


This tool is a jQuery plugin that helps in making the font size compatible with the responsive layout by automatically resizing the font size according to the parent element’s width. It helps for an optimal display of text on different devices by making headlines more responsive. This simple plugin lets you add more creativity to your responsive website design.

RWD Calculator

RWD (Responsive Web Design) calculator is an easy-to-use tool that can be used with a photoshop document to help you with the responsive design by converting pixels into percentages. This makes the calculation of PSD’s size easier while viewing it on a responsive website, preventing a designer from various hassles in the beginning stages of development of a responsive web design. Even in its beta version, this tool is a free to use tool to explore the details of the pixel design of a photoshop document.

Simple Grid

This tool proves to be an efficient tool while exploring the list of tools available for designing a responsive website. Due to an ease of usability and access to full control, thousands of developers working on responsive websites prefer this tool. With this tool, a designer is able to simplify the tasks of designing a responsive website without the hassle of complicated coding. It simplifies the view of every element on a web page by fitting it exactly on a single page in the browser, without the hassle of any horizontal bar to scroll and view the complete image or any other element.

With a variety of tools available for RWD, choice of the best is a vital task. You can test the above mentioned tools and benefit from them while designing a responsive website hassle-free.

Different responsive frameworks for developing cool webites in a jiffy

Monday, 1 April, 2013

Well, as it seems “Go Responsive” – is the new catchword in the sphere of website designing. As everyone around is embracing this new form of website designing, it is becoming imperative for us to know how to design a responsive website without meddling with its limitless intricacies. And to simplify our tasks, here we are going to share some cool frameworks that will help you design a fully responsive website in a matter of minutes.

However, if you do not know beans about responsive web design (RWD), let me tell you what it is. Responsive web design is a web design approach where the aim is to make a website render precisely on all devices and screen resolutions. An optimal viewing experience is what you can expect with responsive web design technique. There is no need to struggle a lot to make a website compatible with myriads of devices. But the interesting thing about this new web design approach is that it makes a website render differently in different devices and offers an ideal viewing experience without the need for maintaining different set/versions of pages for different devices.

However, these are not going to be the beginners’ stuffs because these responsive frameworks are going to save a lot of your precious time by eliminating the needs to write manually all the basic css codes. So, by embracing any of the following responsive frameworks, you will be able to create mobile specific sites without requiring you to invest much of your productive time.

MUELLER Grid System

MUELLER is a modular grid system for responsive/adaptive and non–responsive layouts, based on Compass. You have full control over column width, gutter width, baseline grid and media–queries.
This is a modular system for both non-responsive and responsive layouts. This is a powerful framework that gives you complete control over different aspects of the design like – baseline grids, gutter widths, column widths, media queries and more.

It has options to extend the grid to different pre-defined layouts and that means if you wish to develop a 1–column layout with 1/3– and 2/3–fractions, it would not take much time. Just need to select some options and there you go. If you wish, you can use templates as opposed to presentational classes in the mark-ups.

Groundwork CSS

GroundworkCSS is an open-source, responsive front-end framework packed with HTML5, CSS
The driving force behind this incredibly powerful responsive framework is that it is built around Sass, which is as we are well aware of a powerful CSS preprocessor. Sass has extended the limit of CSS3 to a great extent by incorporating some amazing features like mixins, nested rules, variables, selector inheritance etc. By harnessing the power of a solid web-framework plugin, Sass has emerged as standard CSS and has become quite popular among web designers.

Fluid grid, nestable and flexible, GroundworkCSS has it all and this is what has helped it offer advanced responsive layout techniques to create powerful websites. With this framework, you can design almost anything. And the best part of GroundworkCSS is that it is open source and that means, you would not have to pay a penny to use it. Designing a responsive layout will be a treat with this framework.


Centurion - A CSS Web Framework
Tired of doing all the CSS stuffs all by yourself? Well in that case, Centurion has the ultimate solution. It is built around CSS3 media queries and SASS and this is what has given it an amazing ability letting you create a responsive layout without requiring you to get involved in the process much.

What is all the more unique about Centurion is that it is self-contained and that means, it has fewer files to mess with. A simple yet highly powerful package that you will always be requiring to create a simple yet sophisticated responsive layout.

To complement the minimalist trend, all the elements have been deliberately scaled down so that you can make the most of the gradients, media queries and other cool features. And the best part of this framework is that it is easy to get the hang on it. The classes and ids are easy and they make sense.

And here goes the icing on the cake. The codes are well optimized and that means, it is not going to slow down your website. This framework also comes loaded with Craydent, Coffeescript, jQuery and more and this is what has made it super powerful.

Foundation 4

Foundation The most advanced responsive front-end framework in the world.
This Grid framework is highly efficient and at the same time extremely flexible. If you ever happen to use a grid based framework before, I can safely say that you are going to like this one. Boasting an impressive 12-column grid, Foundation 4 is the ultimate framework that you might have been looking for long. With it, you will be able to design complicated layout without doing those silly manual coding things.

Prototyping a website is a breeze with the Foundation. Foundation comes loaded with numerous styles that help you go wild with the interface. Like you can add image sliders, modal dialogues, tabs, multiple buttons, and other things. With it, you will be able to build up sites that support all devices or else you can build up sites to support only one particular device. And the best part of this framework is that it has included CSS styles and that means, you can easily turn on and off certain elements depending on the device types and this is going to have a profound impact on the overall user experience.

Cool Kitten

kool kitten - It is a collection of HTML/CSS and JavaScript files to be used for web designers and developers.
This tool is the Holy Grail for those who are trying to develop a responsive parallax scrolling website. It comes loaded with jQuery Easing Plugin, Stellar.js and Normalize.css that make a robust framework to build highly sophisticated websites.

Gumby 2

Gumby 2 is built with the power of Sass
This is another open source responsive framework that lets you go wild with your creative parts, as it manages all the dark and ugly sides of coding. Skip links, built-in responsive images, buttons or whatever, Gumby 2 has got everything. As it equips developers with a set of awesome tools, more and more developers are falling in love with it.

Gumby 2 as the company claims it is ‘insanely simple’ to use and apply. By making some changes in the classes and Sass variables, you will be able to make big changes in the entire design, which is really cool.

This guest article was written by Michael Evans, who is a passionate blogger and he is currently associated with DBP.