Category “Tips & Tricks”

Few Facts about Social Media & SEO that You Must Know

Tuesday, 22 May, 2018

Content is king and this is laid bare by the report published by Quick sprout recently, in a report. In the report, it publishes a new info graphic that gives the state of SEO illustrating the way this  field has evolved on the back of Google’s algorithms. Search marketing agencies surveyed said that social media is either somewhat or highly incorporated in their SEO strategy. As fate would have it, just two months after this report, Google’s Matt Cutts refuted the marketers belief that Google’s search engine algorithm was based on social signals like Facebook likes and Twitter followers. This article will lay bare five facts about social media and SEO that everyone must know. These facts will reveal the truth about the status of social media and SEO in the current state of affairs.

The facts

Social links may or may not boost one’s search ranking

When a blog post goes viral, then the social backlinks published on the profile are considered to boost the post’s search ranking. This is what marketers think. Links to your content on social media sites like Facebook, Linkedin, Twitter and YouTube help search engines understand which websites are credible and which are not. It also takes into consideration what websites are ranked for which keyword phrases. However, in Danny Sullivan’s interview given to Google and Bing for Search Engine Watch, there are contradicting revelations. Therefore, the status of social links vis-à-vis one’s search engine ranking is not certain.

Social media profiles rank in search engines

When researching a company I do not know much about, I go straight to its Twitter and Facebook pages. Thus, if a social account were to show up at the top of the search results, I would be as likely to click on it, as I would be to click on their website. Although, social media likes and shares do not affect the search engine rankings of your website, your social media profiles definitely do. If your company is a brand name then it will figure in the top of the search engine results. A good social media profile on sites like Instagram or Pinterest will help in promoting the brand.

Social media channels are search engines, too

Google and Bing are not the only sources for information on the net. People also go to social media channels like Facebook, Pinterest or Twitter. In fact, social media is the new SEO. Moreover, if someone wishes to check out your company, they can always go on its Facebook page to see more information. Moreover, YouTube and Google are also search engines. Brands that have beautiful visual content on their websites would do well to make their content visible on sites like Instagram and Pinterest. They can do so by providing hashtags and categorizing the pins. Like Google and Bing, social media channels like Twitter are also search engines.

Not now does not mean not ever

As things stand, social media does not appear to cease to becoming a less important part of a reputed brand or an individual’s online presence, anytime in the near future. Given that strategies like guest blogging have become less reliable to indicate the webpage quality, the onus is on search engines to look for other signals of authority and value. It is a myth that social media will cease to matter in a brand’s search engine rankings. Brands who wish to strengthen their social media footprint will continue to establish their expertise in certain niche social media channels and consider SEO when designing their social media strategy.

Do not forget Bing

Bing has said; We look at the social authority of the user, how many people you follow, how many people follow you and how this will add weight to a listing in search engine results. Bing has been categorical in saying that their algorithm incorporates social signals into their search engine results and they have not flip-flopped on this issue anytime. With its market share steadily growing, Bing would do well to include itself in the company’s SEO strategies. Bing is one search engine that has a similar reach as Google. Also, it does not want people to  be dependent on someone else.

Conclusion

Thus, if you accept the inevitability that your brand name has not yet been established, then being on social media channels will profit you rather than having your own website. People ask you for premium rebates, etc.

This guest article was written by Sunny Chawla, who is a Marketing Manager at AIS Technolabs, a Web design and Development Company, helping global businesses to grow by Hiring Web Developers. He would love to share thoughts on Social Marketing Services, Game Applications Development and Digital Marketing etc.. LinkedIn | Twitter

 

Stun and Amaze With Your Website Design

Thursday, 9 February, 2017

People are visually oriented these days and you must stun and amaze them with your website design. Slapping a few pretty pictures on your Home page is not going to do the trick. There are tools out there that help you create an enticing experience that will keep your visitors on your front page and encourage them to click through to your other pages. How your website is set up is the first step in creating a user-friendly space. What people see is your second consideration.

Navigational Structure

When mapping out your small business website design, the first thing you must do is consider your navigational structure. Your home page is key here. When people enter your URL address or click through to your page, they want to see something that is user-friendly. If you do not present quick and easy links that are visible to the other pages on your website, your visitors will hit the back button and move to the next website in the search results. How to get from Point A to Point B must be obvious to your visitors right away, but that’s not all.

Point A should take your visitor cleanly to Point B. If your visitor clicks your About Us link from your Home page and he or she is taken elsewhere, you’ve just guarantee two back-button clicks to get out of your website altogether. Your navigational structure must be concise: A click on a product picture to the product page with the description, and then a click to the shopping cart to purchase it. Don’t muddle your navigation with confusing landing pages that don’t take your visitor where he or she wants to go.

Enticing Your Audience

You must also entice your audience. Your goal is to get people on your page and keep them there, so they’ll be more inclined to shop and make a purchase. Part of your navigational structure can be to direct users to your About Us page and then tell a compelling story. Explain why you do what you do, what got you into your business, and how you conduct your business, especially if you’re doing something that makes a difference in the world today.

Also stimulate them visually. You want to catch their eye with your website design, so infuse a lot of visual cues. For example, instead of writing out what you do, tell people what you do using video. If you do write it, make certain to include a ton of pictures to guide them through the story. You can also demonstrate how your product is manufactured or how people use it. The bottom line is to entice your audience visually and use these videos and photos to help them navigate through your space.

This is a lot of programming, so make certain to enlist the help of a web builder. If you are strapped for operating funds to hire a professional website designer, you can use a less expensive website builder to help you design your pages. If you have the cash, enlist the help of a professional, because once you have a website that amazes your visitors, you’ll be surprised how easy it is to grow your business.

Tips for Using Dreamweaver for Web Design

Saturday, 17 December, 2016

Adobe Dreamweaver is  nearly 20 years old. This proprietary web development software was initially created in 1997 by Macromedia. In 2005, Adobe Systems acquired it and has maintained it ever since. It’s a popular choice of web design for experienced designers as well as beginners who have just completed coding bootcamp training.

One way Dreamweaver has been distinguished over the years is its ability to continually innovate to keep apace with modern trends in code and design. It can be called a lot of things, but never let it be said that Dreamweaver is outdated.

Whether you are simply experimenting around with the coding, or want to create a nice website, here are some tips to get you started:

Create a style sheet –

If you already don’t know how to create a style sheet in Dreamweaver, it’s quite simple: Click on Windows / CSS styles, and then select the “+” icon to create a new style. Enter a name for the style sheet and then choose “Make Custom Style”. Confirm. You can repeat these same steps to create additional styles for links, titles, subtitles, and so forth.

Move the code panel around –

If you don’t like the Code and Split view, go to Window > Code Inspector and you will find a free-range option. You can then move and dock the standard panel in a more convenient spot, whether it’s along the side or bottom of the document window.

Modify or experiment with an existing layout –

Dreamweaver CS6 offers two HTML5 CSS layouts and 16 standard HTML4 layouts. You can get some good practice by modifying pre-existing layouts. You might find it useful to disable CSS styling in the Design View screen. Just select Choose View / Style Rendering / Display Styles and uncheck the option (it’s usually turned on by default).

Filter fonts –

In the old days, Dreamweaver only had so many fonts to choose from. It was all the basic fonts that have been around since the beginning of the internet. Now, you can get plenty of attractive web fonts for free, thanks to Creative Cloud access. A Dreamweaver user has direct access to literally hundreds of neat fonts in all styles imaginable. No matter what kind of look you are trying to achieve, there is the perfect font family for it. Assign a font family property to a selector (any will do) in the CSS Designer panel. A list of entries will show up. Choose the “Manage Fonts” option.

Check broken links –

If you already have a site built, or at least part of a site, it’s essential that you test for broken links. You never know when you might have made an error. Go to the site map, right click on any file, and then select “check links”. You get the option to either check links within the selected folder or file or the entire site. Fix dead links by using the folder icon to select the correct files.

Analyze code quickly –

It might seem like a daunting task to look over a bunch of coding, but it doesn’t have to be. You can spotlight specific code by choosing the Enable Code highlighting option under the Technology Preview section. Once enabled, double-click on ay tag to highlight ALL uses of that tag on the current page. This is a very useful function if you are trying to learn how to code, as it helps you to identify your mistakes.

PCMag.com states that Dreamweaver CS6 is“far away the world’s most powerful web editor”. We can only imagine what it will be like another 20 years from now.

Michael Peggs is the founder of Marccx Media, a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Before Marcxx, Peggs worked at Google in business development, forming digital media and advertising partnerships in the United States and Asia. He is also a contributor to The Huffington Post, FastCompany and Business Insider as well as and podcaster, hosting the iTunes Top 10 New & Noteworthy Podcast You University. 

5 Easy-to-follow tips to increase efficiency of design workflow

Monday, 13 April, 2015

Almost every professional strives to improve the productivity of their workflow, particularly when it comes to designing for the web. But, often projects take a lot of time than planned due to poorly-crafted workspaces, unexpected coding errors, and several other reasons. Certainly, you can’t predict what your client will like about your web designs. However, following some simple tips you can definitely save a lot of your time and improve workflow productivity.

Let us now have a quick glance at some tips that can help you increase the efficiency of your workflow:

1. Customize Your Workspace and Design Tools

It goes without saying that organized workspaces tailored to meet your needs can help you work on your designs quickly and efficiently. But, an unfortunate reality is that there are designers out there (especially novices) who don’t bother keeping their workspaces organized.

As a designer, you’ll most likely be using some kind of designing tools such as Photoshop, Illustrator or any other. These programs come packed with basic templates, and you can easily adapt the templates according to your project in just a matter of few minutes (or may be an hour). When designing something using the Photoshop software, you can create folders, color palettes and combine common elements into one document. This will help you same time in looking out for things needed for your design workflow.

2. Learn or Practice Making Shortcuts

shortcutsCtrl+C and Ctrl+V are two most commonly used keyboard shortcuts used for copying and pasting respectively. Fortunately, most of the design softwares (or programs) have built-in shortcuts, using which you can increase the productivity of your workflow. You may have to take some time to learn keyboard shortcuts that exists in programs, but once you’re familiar with them, they can boost your productivity. Most importantly, the shortcuts will save you from constantly stopping to reach for a mouse to make the clicks.

But, what if you can’t find the shortcut you need to use in your program? Or what if you find learning the already available ones difficult to learn? If that’s the case, you can try and make your own keyboard shortcuts. To do so, simply choose Edit → Keyboard Shortcuts (Windows). And for creating a shortcut for some program, select Name (eg. Photoshop) → Keyboard Shortcuts (Mac OS).

3. Schedule Your Tasks

Most of the designers (if not all) spend a lot of their time in prioritizing their to-do list. No doubt, the to-do lists serve as a helpful guide that lets you know about the task to be completed first. But at the same time, undone tasks may be bothering you at the back of your mind. Well, looking at unfinished tasks with plenty of items is going to stress you out. One great solution is to use task scheduling instead of making to-do lists.

Scheduling your tasks will keep you from taking a peek at unfinished tasks, still ensuring that the things will be done. For example, FollowUp.cc is an excellent tool that sends email reminders only when you need them.

4. Pick Right Tools for Effective Collaboration

Despite having a team working on the same project, you might be working as an isolated entity. Especially, when your team of designers is not working in the same office, sharing your design concepts and getting feedback can be frustrating. But, effective collaboration between you and your team will help in managing your work in an easier and faster way.

Luckily, there are some great collaboration tools available online that let you approve the artwork and get feedback in a timely and professional manner. Some of the tools, you consider for design collaboration are Flatsies, GoVisually, Red Pen, and many more.

5. Bringing Professional On-board

Designers usually enjoys spending time in working on the visual aesthetics of their client projects. Put it simply, a lot of designers focus more on designing aspects and pay less attention to tasks like coding, offering customer support, etc. If you too want to dig deep into the design work, and don’t have much time to spend on the coding part, you can consider taking professional assistance.

Thankfully, there are many web development firms out there offering a quality PSD to markup conversion services at affordable prices. You just need to provide your pixel-perfect designs to the company and they’ll help you turn it into a fully-functional website.

Note: Before getting your design coded, make sure to create a wireframe of the design and get it approved by the client.

Let’s Wrap Up!

Are you a designer seeking out ways to improve your productivity? Want to save time in getting your job done? Do you want to focus merely on the designing aspect? No matter what your needs may be, abiding by the aforementioned tips will definitely help you learn about the most crucial aspects of increasing efficiency of your workflow.

Author: As Programmer by profession, Amanda Cline has already helped several enterprises scale new heights of success with each passing day. She is currently working for Xicom Technologies Ltd, a leading  web development company. You can hire her for successful execution of varied web development projects, both simple as well as complex ones. Get in touch with her via Twitter or Facebook.

How to create a blog within a drupal powered website?

Friday, 7 November, 2014

Drupal is really a PHP centered content management system (CMS) and needs a MySQL database. The basic installing Drupal can be turned into several diverse types of webpage’s with no trouble. That’s from simple web-blogs to good on line networks. Installation of Drupal can be changed into a CMS, a web-blog, a newsletter program, a community, a graphic gallery and significantly more. At this time, we will provide information about the Drupal use as to start a blog application.

For lots of people, making a personal website is their first step into the entire world of self-publishing. Some pick up blogging merely as a hobby, while the others take action out of a necessity. But no matter what the reasons are, when it comes down to it, everyone creates in order to be read. In the end, what is the stage in writing otherwise? And this is what makes planning for achievement required or at the least anything to factor in.

Nevertheless, with good flexibility there also comes good prospect of starting out in the wrong path and having to repair points afterwards. That information thus aims at giving ideas on how to build just one person website using Drupal and preventing frequent problems in performing so. It is written with the amateur and intermediate Drupal person in your mind, but needs some previous knowledge concerning phrases and fundamental techniques. Number previous knowledge of Drupal module development or Drupal theme development is needed.

Archives are good use navigation element for blogs that upgrade everyday and wherever posts bear a strong chronological reference. Your choice of if an archive is needed can merely be produced by addressing oneself the simple question of if a random person may be interested in learning, what occurred on the website on a random day. When the answer is “no”, then an archive is probable only distracting litter and the space it occupies on the page could be useful for better purposes.

drupal pathologic moduleWhen blogs develop in popularity, so does often their need in extra features. Such things as neighborhood forums or internet stores are normally on the surface of the hope listing of wanted extensions. Committed blogging techniques, by description, can’t meet such needs and could need additional software items to be mounted and integrated, in order to do the job. Developing an internet site by using many different material administration techniques is less than desired, as that adds to the administrative cost and usually generates all kinds of compatibility issues. Drupal bypasses such problems by providing a structure, allowing connecting additional operation correct in to the core program, when the requirement arises.

The important thing to bear in mind is to select wisely which methods to support and those to skip. The individual mind is just capable of watching a restricted level of various objects at the same time. Providing more may just be perceived as clutter. The guideline here’s never to surpass significantly more than seven visually/functional distinct areas/units per page without an excellent reason.

This guest article was written by Kristin, who is a content developer and online marketing specialist, has years of experience in content development and marketing. She works with SoftwareCoupons.in, a company that provides online software coupons and discounts.

5 Basic Adobe Photoshop Tips for Beginners

Friday, 20 December, 2013

Adobe Photoshop is a unique software tool that can do wonders to photographs. This is not all; you can actually carve out an excellent career option by if you have been able to master adobe Photoshop properly. Read the following post to know more about Adobe Photoshop Tips.

Web designing has several variants. There are multiple approaches to use the web designing tools and they can actually work wonders for millions of users. Photoshop is one such tool in the domain of web designing that can actually help in designing website and carrying out other works. And if you are already in the field of web designing then opting for it is the best way out.

If you have the software Adobe Photoshop, may be you are bound to move in the right path of becoming a successful web designer. This is because, Adobe Photoshop is one of the most advanced web designing tools that can ensure multiple options about creating and boosting your productivity.

But how well versed are you with Photoshop? Some require 5 days to create a design while some end up creating the same design within 2 days. It is not always about how you click but how well versed you are with the intricacies of Photoshop. Unlocking its full potential is the key to unravel your creative talents and boost productivity. The following paragraphs explain some of the killer tips:

Undo and More Undo

Web designing as an activity is quite addictive. The method of “trial and error” is one of the best ways to learn and gradually pick up the nuances of adobe Photoshop. Believe it or not, Adobe Photoshop is mostly about Ctrl+Z and a series of other trial and error methods. Do and Undo are some of the basic ways of learning and mastering the technicalities of the software adobe.

Color Sampling in any Way

Did you just manage to come across a website that uses some awesome colours? Well, so just grab the opportunities and pick up as much as you can. The next thing is of course incorporating the same in your next projects. Yes, deriving inspiration is one of the best ways to learn new things – be it web designing or any other domains. Launch a color picker, choose the colour and then derive its hex number; then connect on the color palette in Photoshop, now is the turn to get the colour. You can make use of effects and tools like Eyedropper tool or pressing I, to activate it; after that click on the Photoshop’s work screen and drag the eyedropper icon on the monitor and get the colour that you want. So, it seems quite easy isn’t it?

Flexible Guide

As a web designer you will have to work with a lot of guide to position an element correctly. Putting it in other terms, pixel perfect is the term. How do you end up creating a guide? You can follow the simple rules – Click on View, New Guide then decide it’s vertical and horizontal guide; consider input position and then click on Enter. You can end up saving these works just by clicking Ctrl+R, activate the Ruler tool, now the tool needs to be clicked, drag it and create a guide that is horizontal. Apart from instant creation, you can implement this useful tip: while you are dragging a guide with Move tool that can be activated by using the V key; press and hold Alt key; this will automatically change the horizontal guide to vertical guide.

Layer Style Cloning

Layer style cloning are some of the very entertaining ways of learning adobe Photoshop. Say for example, a social media icon looks quite tempting and unique; but it might be very tiring in case you end up applying the same layers of social media icon styles.

View Selections though One at a Time

While selecting a proper design layout, keep in mind that you need to check how the element looks. Check the slider’s button and confirm that they are completely devoid of any kind of transparency.

Among all other thing within the Adobe Photoshop, one can always learn new styles and implement them. Customizing font’s tracking; selecting layers, dealing with variants of typography is actually a great way of learning Adobe Photoshop.

An interesting field of web designing, jobs is widely available. A web designer can choose to specialize in Adobe, Flash or any other segments that happen to be the major focus of web designing. So, in case you want to learn adobe Photoshop, you can choose to apply the above-mentioned tips and thereby get to learn what you exactly want.

This guest article was written by Sampurna Majumder, a professional writer who enjoys creativity and challenges. Barely a year into new media, she has written several posts, articles and blogs for prominent websites covering a wide range of topics—from real estate to education; from jobs to relationships. The above post explores domain of web designing with special reference to Adobe jobs.