Modifying or improving the logo, brand name, tagline or theme of an established brand is generally termed as rebranding. It is a marketing strategy usually adopted by top established brands to offer a fresh and creative look to it’s product or services. Top companies rarely adopt rebranding strategies in order to stay up-to-date with the times or to race ahead of the competition.
Logo redesign is an important process in corporate rebranding, simply upgrading the logo design itself can bring more freshness to the corporate identity. The very first step in rebranding process is the logo redesign. It is based on the logo design the entire branding strategy progresses. There are so many things the designer should keep in mind while redesigning an already established logo. Since the basic aim of redesign is to bring more freshness, the new logo should have some basic resemblance to the original logo. By this way the customers will be able to relate the new identity with the original one and it can also help the company gain the goodwill and respect which the brand has earned all these days. The logo should represent growth and positive attitude which in some way related to the company’s overall focus. Simplicity is another significant thing to consider during the redesign process, a clean and simple logo can easily obtain a prominent space in customer’s mind. Colors also play a very vital role in the whole brand rebuilding strategy, great level of care should be given in color selection. The brand colors should deliver a pleasant warm feeling about the company and its focus. The final step in the brand building process is to publicize the redesigned identity to make the public aware of the interesting change. Various marketing techniques can be adopted for this using internet, television, radio, leaflets etc. Social media marketing strategies can also be employed to promote the rebranded identity quickly.
Here we have collected around 20 brilliant examples of corporate rebranding approaches which focus mainly on the logo redesign. All of these logo designs are linked to its original source. The images are bookmarked with the original URL, each of these images has its own copyright terms of usage, please contact the copyright owner for the right permission.