Tag: rebranding

20 brilliant examples of corporate logo rebranding attempts

Modifying or improving the logo, brand name, tagline or theme of an established brand is generally termed as rebranding. Rebranding is a marketing strategy usually adopted by top established brands to offer a fresh and creative look to its product or services. Top companies rarely adopt rebranding strategies in order to stay up-to-date with the times or to race ahead of the competition. Logo redesign is an important process in corporate rebranding, simply upgrading the logo design itself can bring more freshness to the corporate identity. The very first step in rebranding process is the logo redesign