Archive for March, 2017

WordPress Templates Vs Custom Themes – What To Choose

Friday, 17 March, 2017

Whether you’ve just started using your WordPress website and are searching for the right design or you already have one and simply want to update its looks, finding the right WordPress theme can be a tricky business.

Choosing between custom themes and ready-made templates may boil down to a number of available resources, but the cost difference is hardly the only issue. It’s important to look beyond than just the price and focus on all factors that should shape the final decision.

It’s more than a simple price issue!

Granted, the price is a rather important aspect to most people. Custom designs or custom themes can end up costing thousands of dollars, while premium themes cost way less, with the price ranging from $50 to a couple hundred dollars. Costs are simply what they are, costs. What about those in a position to afford custom themes but aren’t completely sure whether it’s worth it? If that’s the case, then you need to consider the following factors before you start making your decision: experience, support, and updates.

  • Experience refers to any practical experience the author of the theme has had in the past. Make sure to check for any previous work, as well as any reviews and always choose the most reputable authors. That said, there’s nothing wrong with being new to the scene, but most people are reluctant to work with someone without any previous experience.
  • Support offered by the author is important in case something breaks or you want to further tweak and customize the theme.
  • Finally, always make sure you’re getting a theme which is regularly updated, or else you risk the theme eventually “running its course”, which could lead to security issues.


When you’re deciding on a custom WordPress theme, it’s important to properly evaluate the authors’ experience. This means going through portfolios and references, as well as talking directly to the author about the costs, process and the general timeline. An experienced designer should easy provide you with the information regarding the methods and standards they’re using, theme’s plugin compatibility as well as any ongoing costs. With custom designers, their experience should be apparent and any and all issues addressed and publically documented.

Another excellent experience indicator is the status in the WordPress theme community. Customer rosters, as well as comments and reviews, should also be considered. The same standards should be held for WordPress templates. Just because it’s free doesn’t mean that it should be held to a lower standard. If you really like a free theme but aren’t able to verify the author’s experience in any way mention above, then it might be best to look for a different WordPress theme.


What if you want to change your theme and let’s say use a different font? Or perhaps your theme has crashed after playing around with the code. Or you simply want to add some functionality and don’t know whether the theme supports it? This is where support becomes a factor. Fortunately, most custom theme designers and theme vendors offer lengthy documentation for all their themes, as well as a help center or a discussion forum available for members only. All this support should and often does dome free with the theme you’ve purchased. This is the type of service you should normally expect from investing in a custom or premium theme.

On the other hand, free themes represent a large gray area regarding support. If you’re getting your theme from the official WordPress theme directory, make sure to check whether the author is responding to questions in the support section.  Although most providers of free WordPress themes monitor and track any support requests they get, you should verify it before investing. Support for custom themes generally depends on the provider, however, there’s a good likelihood that you’ve had to spend additional funds on support in the future.


Finally, the last thing you should consider is how often do designers update their themes in order to keep up with the latest instance of WordPress. Failing to do so can lead to some serious consequences including loss of your website’s functionality, as well as various security threats. When it comes to custom themes, you should consider discussing with the designer whether the initial investment includes ongoing updates. If not, that is an additional cost you need to worry about. Free themes and templates, however, may or may not receive updates so make sure you’ve verified whether a particular theme you’d like to use is up to date before actually using it.

The bottom line

Whether you’ll focus your efforts on finding the best free theme or you’d rather fork out the cash for a custom web design, it’s more than just price when it comes to making that choice. Consider the pros and cons of both when it comes to the experience of the author, ongoing support and future updates. If it all fits the bill, then go with the custom theme. If you are satisfied with what the free theme has to offer, verify it and enjoy. Yes, money does matter, but in the end, all that matters is that your theme is supported, updated and above else, secure.

This guest article was written by, Sam Cyrus who is the CEO and co-founder of GWM Sydney SEO Services, a Digital Marketing agency from Australia. Sam is also a creative writer and likes to share his insights on entrepreneurship, business, online marketing, SEO and social media. He currently collaborates with Nirmal Web Design Sydney.


A guide to boost visibility of your mobile application on google play store

Wednesday, 1 March, 2017

Over the last couple of years, mobile applications have gained huge popularity due to its enormous benefits and features. Today, almost all the businesses have adopted a mobile application to expand their business worldwide and target new customers.

With many apps that are being launched regularly, it becomes quite difficult for app developers to develop a high-end app that survives without going the extra mile. Building an application is not enough, it is important to work relentlessly to make it popular on the Google Play Store.

If you have recently developed an android mobile app and looking forward to increasing the visibility of your mobile app on the Play Store, give your attention on these simple yet effective tips that will help you to increase the visibility of your mobile app:

Testing Your App is the First Step

Do you believe in the first impression is your last impression? Users, who are experiencing a bug like crashing, UI not showing right or usability issues in an application, it will possible drop it right away. More than 96% of the struggling users will surely write a bad review and 44% will instantly remove the app, as per the recent mobile app survey.

It is highly important for you to test your application before you launch and with every new update. You can try services as TestObject so that you can conduct mobile app testing, comprising stress testing, install and launch on varied android versions and devices and custom UI testing from your browser in just minutes.

Essentials of Mobile App Designing Matter the Most

Do you know app designing is the main reason why WhatsApp has gained the huge popularity as IM app whereas there are lots of other applications as well that are trying to deliver the same services? If you also have a dream of ensuring that your app stands out from other apps, you should give attention to keeping the app design as user-friendly as possible.

Graphics Play Important Role

On the web, there are a lot of popular mobile apps that have attractive graphical properties beginning from the app icon to the GUI. Therefore, it is clear indication that graphics is highly important in making any Android application successful, but still, various developers are there, who are not paying much attention to the graphics of an application as it deserves. Make sure that you do not follow the same path if you are looking forward to making your app rank among top 10 apps on the Play Store.

Going with Native Over Hybrid

The constant fight between native and hybrid apps doesn’t seem to end in near time. Ever since the app development become highly popular and the developers have been trying different ways to garner maximum engagement.

If this is what you are looking for, you should prefer to develop a native application over a hybrid app. By doing this, you can get help in achieving desired results in a small time.

Title and Description

As you know that Google is forcing all to come up with unique titles that are mainly focused, unique, and avoid too many common words. It is important that the description must be thorough, but remember that almost text will be hidden under a Read More button. Ensure that you comprise what’s valuable and essential for users.

In addition to this, you should not be afraid of thinking about your app marketing with SEO mindset. As keywords can easily get your application to all those people, who are searching for it. Search making the clear majority of installs; therefore, you can help users to search you by incorporating the most important keyword in your app’s title and in your app’s description.

Set a Clear Vision

Do you know that you should not create an Android application just for the sake of taking it online? Make sure that you set a clear vision and try to come up with the idea that can address user concerns and deliver the best possible solutions to their problems. No need of settling for anything less than the best, so make sure that work hard until you know exactly what needs to be done to transform your vision into reality.

So, these are some of the basics yet important tips that will you out in increasing your android app’s visibility on the Google App Store without any hassle. In case, if you are finding it difficult to make your app visible,

This guest article was written by Mohd.Sohel Ather, who is a veteran Android app programmer with Space-O Technologies – a reputed company to Hire Android App Developer. And has a proficient team of android app developers to give a solution for your problem.