7 “insignificant” things not to forget when launching your website

By: danielp    |    In: Web Design       

The number of websites is in an increasing trend and the future seems to bring us more and more online presences. Nobody predicted this fabulous growing, but nowadays any agency or company with “real” activity must be present in online environment else it’s quite probable to lose some important clients and the brand surely is suffering from this ignorance. Launching a website isn’t a simple task, much more, when it’s about a big client, the responsibility is huge and every mistake is a real disaster.

In order to prevent any kind of unexpected problem, here are presented seven items that must be taken into account when launching a website. Undoubtedly, there are tons of other aspects but usually, these are wrongly considered not very important and are ignored. If you consider that the list is incomplete, please let me know, hence the readers will benefit from more cool advices. Don’t be selfish and use the comment form to inform us and our readers.

1. Make some buzz before launching it


Many people consider that promoting a website is something to do after it is online but is wrong. If someone cares about his website, then is mandatory to create some buzz around. Depending on the profile of it, there are many strategies; some of the most common are publishing guest posts and informing people about the website, using social media, announcing great promotions or discounts and so on. The human beings are by their nature very curious and isn’t very difficult to instigate their appetite. Anyway, the conclusion is simple: no matter which strategy you adopt, to make people visit the website is highly recommended to inform them; much more, make them curious, surely this is the winning onset.

2. Never neglect social media


At the first point is mentioned the necessity of making some buzz around the website to launch but a normal question is how to realize it? A very good method, probably the most used but also the most efficient is social media. As an example, there is no better way to stimulate Internet users to visit a new e-commerce website than informing on the Facebook page about the great discount and the amazing products offered. Social media must be used also after the website is online, sooner or later, people interested in online environment will understand that it is an amazing tool in the hands of a smart advertiser.

3. 404 page may attract people!


There are signs that reveal if a website is just a common entity or something respectable and impressing. A neglected aspect, but a clear sign to show the level of the website is the existence of a 404 page. No matter if is about a broken link or an unexpected error of the server, a well-designed 404 page will make people give a second chance, else it’s quite likely they will leave. It must be considered as a page of the website and not something rarely used, therefore, easier to neglect.

4. Testing is mandatory!


No matter if you hired a super team to elaborate your website or an unknown freelancer, testing is mandatory, everyone is human, and human beings have the imperfection written into their DNA. The Internet is full of solution that offer feedback or testing solutions hence is better to test it before the official launching. It’s true that is wrong and unfair to base an opinion on the first impression, but in online environment there is no second chance!
Even if it looks a boring task, think that an error in beta version is nothing too disastrous while considering the case when it’s already launched, the owner invests some money in making promo for it and unexpectedly, the navigation menu isn’t fully working. People that will visit the website will be unsatisfied and will run away and all the investments were in vain.

5. SEO works as a catalyst for your success


Every website created is successful as long as there are people visiting it, there is no amazing website with zero visitors. SEO stands for search engine optimization and it refers to the modalities of making a website to stay in front of the first page for various words used by people to search for. The idea is simple, if someone put in the text box of the search engine used, the expression “web design Romania” and your website is the first then it’s impossible not to have barely some clients. Another constant mistake of the specialists is that they consider that only after the website is launched, the SEO measures must be applied. Wrongly, there is SEO on-page that should be considered in the pre-launching of a website.

6. Pay attention to the mobile version


It’s a matter of months until the number of smartphones will overcome the number of Earth habitants and it is a good reason to treat this subject very carefully. There are many solutions, none of them perfect but anyway, is mandatory to keep the mobile version as a priority even from the first steps in creating a website.

7. Domain name is as important as the website is


The specialists say that readers easier memorize the end and the beginning of the posts so I let at the end a very important fact: the domain name.
It is very important due to two factors: people associate the domain name with the name of the website and a good sounding name is vital in keeping it in the minds of people. Also, in SEO, the domain name plays an important role and it’s much better to benefit from it than ignoring.

It will be great to know if this post was useful for someone and the supreme reward for the author is to see it spread via social media to be enjoyed by many people needing these advices.

Written by danielp

Daniel Pintilie works for conversion rate optimization company Invesp and enjoys writing on landing page optimization and affiliate marketing.