Traditional online marketing has evolved even further today, with brands looking for new ways in which to navigate the internet and succeed. SEO (Search Engine Optimization) and Social Media both have become vital ingredients for a brand’s online success, and if used correctly together can be an important partnership. At the root of branding is having a solid, marketable product, one that is easily recommendable from one person to another. SEO and Social Media can achieve this goal. Using SEO, a brand can increase its online presence, but in addition linking in with social media can also increase a brand’s reputation
