A Beginners Guide To Social Media Marketing

By: Deepu Balan    |    In: Social Media       

Social media marketing has become one of the most important aspects of doing business online. More and more people are using various social platforms to interact with one another, and it seems that consumers want to have the ability to interact with business in much the same way that they communicate with their friends and family. Some companies have been slower to respond to this growing trend that others, but it’s getting to a point where you can no longer ignore this approach. It doesn’t take a lot to begin your social media presence, but there are things you should be aware of before you start.

Social media is actually one of the best tools you can use if you’re a small business. It’s totally free press and it gets you in touch with millions of users and creates a network of contacts. It’s been the best way smaller companies have been able to stay competitive with larger ones with nearly limitless marketing budgets.

Just starting a company page isn’t good enough. You have to put a lot of time and effort, as well as figuring out your long-term goals and what you want to achieve. An effective SSM strategy will give businesses better leverage in these social hubs. Drafting a page or profile that has a lot of information about you and your services is really important. Using Facebook, LinkedIn, and Twitter are places where customers and companies are meet to exchange ideas and converse. This social approach has to include a diverse approach that utilizes multiple media formats at the same time.[ad#ad-1]

Diversity of media is a key element in a good SSM strategy, and you should be including the following features:

Links

People like options. If you’re giving links to other services or people with similar products, it gives a lot of credibility to your page. People can easily find this information, but if you’re giving it to them proactively, then you’re going to fare much better. You should also be including links to other pages of yours, such as blogs and sites, where you also have a presence. You should be doing everything you can to draw attention to yourself.

Dependability

You should be seen as a reliable resources. If your site is down because of hosting or you have a bad server, then you need to upgrade. If your site’s down, your users will forgive you, but not if it happens repeatedly. You should have reliable web hosting and Windows 7 migration software in your arsenal of tools.

Videos

As stated before, users love media, and videos are another integral part of this. They can be as simple as how-to videos. They can also be informative links that discusses your services. You should also include links to relevant news and videos that pertain to the specific area of business you’re doing. Remember, it’s all about information exchange and the more resources you provide to people, the more you’re going to see return visits.

Sharing

Share whatever you can that relates to business. You should be photo sharing, link exchanging, and hosting forums where you establishing yourself as a helpful resource to people. In turn, let users share data with you or link helpful tips that will only improve the dialogue.

Social media creates a new challenge for businesses that now face an online community that insists on closer interaction. So, in response to this demand, you should be doing everything that you can to interact with users in a helpful and informative way. Social media isn’t easy. It’s not about starting a page and expecting it to take care of itself. It requires a lot of time on the part of the host to guide the customer-company dialogue in a positive way. If you’re not taking these steps, then it’s likely that you have a poor approach.

Written by Deepu Balan

Deepu Balan is a self-taught web UI designer and developer who is really passionate about web design related stuffs. You can follow his updates on twitter @bdeepu