marketing


Three reasons QR codes don’t work… for now

By: Deepu Balan on 02/7/12 12:11 PM 3 Comments »
Three reasons QR codes don’t work for now QR codes, those rudimentary squares of black and white pixelated boxes you see on advertisements and marketing materials, have not had the initial success many thought they would. Marketing mavens across the country jumped the QR code bandwagon, but here’s why they don’t work for now. 1. Most young people don’t use QR codes. A recent survey of college kids, ages 18-22, found that 79% of them don’t know what to do with a QR code. This is an ominous sign coming from young people that have a natural knack for working with gadgets and technology. 2. QR codes don’t [...] Continue Reading...