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The color, brightness, contrast and every other point of the pictures matters. So does size, exposure and composition. Get any of it wrong, and the image fails to be registered, let alone impress viewers.<\/p>\nImages occupy a significant portion of a website. But do they perform well as web content? It isn\u2019t easy to determine if the images on your site boost conversion or obstruct it. But no one can disregard the role that pictures play.<\/p>\n
How do you make the images work for your site? Let\u2019s attempt to do this.<\/p>\n
The human brain can easily distinguish the important images from the unimportant ones. And it does so subconsciously. Therefore, if a site is filled with decorative images, our brain won\u2019t pay much attention to them.<\/p>\n
Suppose you sell gadgets. You may rely on stock photos. Or, you may get some studio shots of the gadgets. But is that enough? Often, viewers are more interested in the detailed features and functionalities of gadgets. And the pictures need to offer that.<\/p>\n
In such a circumstance, it doesn\u2019t seem to be of any good to fill up your site with images. But wait a minute. It is possible to create and add images that mean something for the viewers. And that can possibly urge them to take a required step.<\/p>\n
Before you begin to make use of images, you need to have a clear idea of the basics.<\/p>\n
The color, brightness, contrast and every other point of the pictures matters. So does size, exposure and composition. Get any of it wrong, and the image fails to be registered, let alone impress viewers.<\/p>\n
A display of benefits can connect to the viewers\u2019 rational side while a point of interest can connect to the emotional side. It\u2019s also important that they reflect your brand\u2019s image.<\/p>\n
![\"gugroppo\"](\"https:\/\/deepubalan.com\/blog\/wp-content\/uploads\/2013\/10\/gugroppo.jpg\" "\\"What")
If the images aren\u2019t capable of transmitting the message you want them to, they aren\u2019t of much use. Pay close attention to what you want to say and how you do it via images.<\/p>\n
This is perhaps the most difficult task. But it\u2019s not impossible. If the image arouses excitement and interest, it often leads to desire, and it\u2019s easier to transform it into a purchase decision.<\/p>\n
Want to make the images work? Know how to put the right ones at the front.<\/p>\n
![\"nicolespose\"](\"https:\/\/deepubalan.com\/blog\/wp-content\/uploads\/2013\/10\/nicolespose.jpg\" "\\"Focus")
Small, low-contrast images won\u2019t do much for your site. If they aren\u2019t capable of capturing the attention of the viewers, they won\u2019t do much for your site\u2019s conversion rates either.
\nTake a look at the Ink and Spindle<\/i> website for some inspiration.<\/p>\nMake sure the images are relevant<\/h2>\n
Confused why your site isn\u2019t converting even when it\u2019s full of beautiful images? Question yourself: are they relevant? If they aren\u2019t, viewers won\u2019t really pay any attention to them.<\/p>\n
The Mint Museum<\/i> site can give you a hint about the use of relevant images.<\/p>\nDon\u2019t let secondary elements steal the show<\/h2>\n
It\u2019s a great idea to include pictures that show real people in real environment using or maybe enjoying your product. Just make sure they don\u2019t become the focus of attention.<\/p>\n
Take a leaf from the ad campaign of Sunsilk<\/i> to identify what not to do.<\/p>\nMake them work for a purpose<\/h2>\n
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Before you choose an image for your site or your ad campaign, question whether it suits the purpose you want it to serve. A picture can take the place of a thousand words, only if you make the right selection.
\nApple<\/i> does this best; be it for its iPad or its MacBook Air advertisement.<\/p>\nFocus on the trust the images build<\/h2>\n
Remember, it\u2019s important for viewers to connect with the people behind the site. So, whether it\u2019s your personal blog or the corporate site, it\u2019s a good thing to put the pictures of the people behind it.<\/p>\n
Check out the Walmart<\/i> site to get a look at the people behind the organization.<\/p>\n
The images won\u2019t enhance the site\u2019s appeal if you aren\u2019t aware of the technicalities.<\/p>\n
In the HTML markup, make sure you mention the height and width of the images you add to the site. This will ensure that the elements don\u2019t need to re-adjust after the image loading is complete.<\/p>\n
It is also a good idea to reduce the size of the image to improve site performance. But that mustn\u2019t affect the image quality. Several tools exist \u2013 Smush.It works for WordPress and Save for Web and Devices is available from Photoshop.<\/p>\n