{"id":2051,"date":"2012-02-07T12:11:42","date_gmt":"2012-02-07T12:11:42","guid":{"rendered":"https:\/\/deepubalan.com\/blog\/?p=2051"},"modified":"2013-04-02T06:47:15","modified_gmt":"2013-04-02T06:47:15","slug":"three-reasons-qr-codes-dont-work-for-now","status":"publish","type":"post","link":"https:\/\/deepubalan.com\/blog\/2012\/02\/07\/three-reasons-qr-codes-dont-work-for-now\/","title":{"rendered":"Three reasons QR codes don&#8217;t work&#8230; for now"},"content":{"rendered":"<div class=\"splashpic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/deepubalan.com\/blog\/wp-content\/uploads\/2012\/02\/qr-codes.png\" alt=\"Three reasons QR codes don\u2019t work for now\" title=\"Three reasons QR codes don\u2019t work for now\" width=\"520\" height=\"185\" class=\"aligncenter size-full wp-image-2059\" srcset=\"https:\/\/deepubalan.com\/blog\/wp-content\/uploads\/2012\/02\/qr-codes.png 520w, https:\/\/deepubalan.com\/blog\/wp-content\/uploads\/2012\/02\/qr-codes-300x106.png 300w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/div>\n<p>QR codes, those rudimentary squares of black and white pixelated boxes you see on advertisements and marketing materials, have not had the initial success many thought they would. <a href=\"https:\/\/deepubalan.com\/blog\/2011\/08\/10\/a-beginners-guide-to-social-media-marketing\/\" title=\"social media marketing\">Marketing<\/a> mavens across the country jumped the QR code bandwagon, but here\u2019s why they don\u2019t work for now.<\/p>\n<p>1. Most young people don\u2019t use QR codes. A recent survey of college kids, ages 18-22, found that 79% of them don\u2019t know what to do with a QR code. This is an ominous sign coming from young people that have a natural knack for working with gadgets and technology.<br \/>\n<br \/>\n2. QR codes don\u2019t make access to information either. If someone is on the run, say traveling for example and they need a cheap car rental, they\u2019re most likely going to type in the URL on their <a href=\"https:\/\/deepubalan.com\/blog\/2011\/07\/20\/the-smart-phone-vs-the-computer\/\" title=\"smartphone vs computer\">smartphone<\/a> browser. The person isn\u2019t going to wait to see a print ad for car rentals with a QR code, pull out their phone, toggle on the QR code reader app, then wait to see where they will be directed. QR codes are indirect and more like a digital detour.<br \/>\n<br \/>\n3. QR codes are only scanned by 5% of Americans. This is still 14 million people, and a sizeable audience. However, 35% of adults own smartphones, which means that 65% don\u2019t. In other words, 65% of American adults don\u2019t have the capacity to even scan a QR code.<\/p>\n<p>For now, QR codes are in a fluid state of evolution. There are a number of wrinkles to be ironed out still. But much like the popularity of text messaging in Europe and Asia predating the text message boom in America, in a few years, QR codes will most likely reach their potential.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>QR codes, those rudimentary squares of black and white pixelated boxes you see on advertisements and marketing materials, have not had the initial success many thought they would. Marketing mavens&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[13],"tags":[123,127,292],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/deepubalan.com\/blog\/wp-json\/wp\/v2\/posts\/2051"}],"collection":[{"href":"https:\/\/deepubalan.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deepubalan.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deepubalan.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/deepubalan.com\/blog\/wp-json\/wp\/v2\/comments?post=2051"}],"version-history":[{"count":0,"href":"https:\/\/deepubalan.com\/blog\/wp-json\/wp\/v2\/posts\/2051\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deepubalan.com\/blog\/wp-json\/wp\/v2\/media\/2059"}],"wp:attachment":[{"href":"https:\/\/deepubalan.com\/blog\/wp-json\/wp\/v2\/media?parent=2051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deepubalan.com\/blog\/wp-json\/wp\/v2\/categories?post=2051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deepubalan.com\/blog\/wp-json\/wp\/v2\/tags?post=2051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}