5 Startling facts making Drupal an SEO friendly platform

By: Deepu Balan    |    In: Standards       

Our perceptions have an interesting way of often tricking us into turning a blind eye towards something which is substantial, omnipresent and quite resourceful. We all know that Drupal is a CMS of abundant, and it is difficult to find another open source platform which is potent enough to match the capabilities of this platform. However, we let opinions of a few convince us into believing that there must be something wrong or amiss with this otherwise spectacular and superlatively power packed system.

One of these opinions (or misconceptions rather) goes to saying that Drupal is not really a SEO friendly solution. Well people stemming such mal conceptions either are not completely aware about Drupal or perhaps they are talking about some other system that we know nothing about. Because in our opinion Drupal fares convincingly well on the search engine front, so much so that it gives the rest of the system a tenacious run for their money. While amongst the three popular CMSs, the name of which we have grown so much accustomed to hearing – Joomla, Drupal and WordPress, WP takes away the prize for being the most SEO friendly system, Drupal happens to be a close second; and well, never mind Joomla, as soon as we discover something worth sharing about the its SEO features, we’ll update you (pun intended!).

5 Facts That Makes Drupal an SEO-Friendly Solution:

Here in this post, we are going to analyze the 5 different factors intrinsic to Drupal development environment, which makes it a hotshot SEO friendly solution. Chances are, these factors may have skipped your notice, and so you should make sure that all of these points are employed and optimized to provide your website with maximum search engine exposure. You may also think of hiring a Drupal Development Company for doing the same.

1. Complete liberty to create SEO Friendly URLs

Quite unlike WordPress, Drupal gives complete freedom and explicit control to create customized and SEO friendly URL structures. Every node (content element) created in Drupal can a receive a URL alias (customized URL) and while the WordPress supporters are going to site “Permalinks” in the defense, let us just burst their bubble by stating a mere fact that WP-Permalinks are not as specific and flexible as URL aliases provided by Drupal.

Besides, with Path Module, one of the many Drupal modules in place, you can come up with rather clean and Keyword optimized URLs, should you ever require doing that. The module is available on official sites for download.

2. Thorough Optimization of Page Titles

drupal pathologic modulePage title is merely a line in the HTML that defines the page. And perhaps it is the most important line that you are ever going to write about the page, as it plays the key role in letting visitors know what the page is all about, summarizing the page for the online users and for the search engines and with the proper use of keywords in it, the page title and significantly improve the search engine rankings of the website.

After carefully accessing the name of the website and its slogan, Drupal provides automatic page title generation and also offers individual node title for each of nodes. And if the content is rather complex, it lets you customize the automatically arranged titles. The Page Title module of this platform allows you to enjoy total control over the titles, write your own titles wherever a piece of content exists, predefine a pattern which should be employed for creating SEO friendly titles in future.

Any SEO expert would tell you that Page Title is really important for the fate of the website, and it is sort of awesome that Drupal gives you enough scope and flexibility to control the same.

3. Inexplicable ease of content creation

Content is the backbone of any SEO campaign and without having to use even an iota of coding, you can easily turn up with multi faceted content types and develop customized views. This is made possible with the CCK (Content Creation Kit) and Views modules, and it supports a myriad of content types such as podcasts, tutorials, articles, regular blog posts, new stories, sales forms and a lot more.

4. Easier improvement of the aesthetics with PHP Templates

An efficient theme is required not only to improve the aesthetics of the website, but also to organize the entire data for the search engines to read it thoroughly, and most importantly to retain the visitors flocking down to the website. Drupal makes use of PHP templates, which makes it very easy for the site owners to customize and enhance the aesthetics of the same. Besides, theming in Drupal is much simpler and easier than theming in WordPress.

5. References and Resources: Drupal is only flourishing

Lastly, we would like to bid adieus at a warm and positive note. With so many sites migrating to Drupal CMS ever so often, we can be rest assured that the CMS isn’t going anywhere. Also, the makers are hell bent on lowering the learning curve, as they have provided so many free resources and references for a Drupal Developer to learn and grow his potential through the same.

At anytime, if you ever feel stuck with your Drupal site, you can be rest assured that there will be either an online resource of a Drupal developer from its flourishing online community, to help you out with the same. Thus, opt for professional Drupal Development and enjoy all the benefits that this system has to offer.

This guest article was written by Jason Roiz, who is an enthusiastic creative writer and a web developer working with a leading OSSMedia Ltd. company. You may hire Drupal developer to expedite your web development projects.
Written by Deepu Balan

Deepu Balan is a self-taught web UI designer and developer who is really passionate about web design related stuffs. You can follow his updates on twitter @bdeepu