Landing Page Elements that Can Drive Real Conversions

By: Deepu Balan    |    In: Tips & Tricks       

Product pages where your targeted visitors land is without a shred of doubt is the most important section of your website as it drives the sales and keeps your business going. This is the page where the visitors decide whether they are going to buy the product or just walks out. Since they are going to pay for the product or service, a slight mistake can kill the conversion. Now, do not curse your luck if you find that the visitors are not converting. There are things that you might have overlooked and eventually disappointment creeps in. But this should not have been the case. So, here we are going to include some tips that can help you see dramatic improvements in the sales front:

Do Not Play with Pricing:

Pricing is the single most decisive factor that can make or break the fate of your eCommerce store. If your pricing page fails to show a clear difference among Basic, Pro and Premium plans, yours is a lost cause. Does your Pro plan look and feel just like the Basic plan? If yes, it will find it hard to cut ice with the targeted traffic.

You need to create a pricing table that clearly demonstrates all the features of different plans. The rule of thumb should be – focus on the benefits of each plan and highlight the major differences as it will make it easier for targeted people to make an informed decision.

Gain on the Confidence:

Though we are all habituated with different forms of online transitions, we hesitate a lot while making a purchase online. So, to make the process simple and appear trustworthy, you should put all your efforts to win the trust of the visitors. There are different ways you can win the trusts of the visitors; for say, you can use an SSL certificate to secure all the transactions or else you should use icons on some trusted websites just to impinge trust into the minds of the visitors that their bank account details are not in the wrong hands. Your refund policy should be featured upfront as this can lead to an increase in the conversation rate.

Reviews:

People love to get feedbacks from real people and which is why it has become some sort of norm to make it possible for buyers to post a review on the products. Be honest and do not tamper with the review just to fudge a bad one look good because people are smart enough to track that and you will find yourself in a tight corner. There are some independent review applications available which are famed for providing impartial and honest reviews. Give them a try if you really wish to see some difference.

Make it Interactive:

People are impatience these days and they may not find it that much more interesting to read the boring content that you have slapped into the page. Nope, rather try a different route this time around. You can feature main benefits of your products through an interactive demo, video or whatever you feel good.

Close-up Images:

The biggest drawback of online marketing is that you cannot have the 360 views of the product that you wish to purchase. This is the reason why people review products online buy them at a nearby store. But you can use this drawback to your advantage by adding a high resolution image and giving almost 360 views of the products.

Give Them Choice:

Would you like to wear the same color shirt all the time? I believe this is not the case. The same goes true with online shopping. They do not like to see the same products over and over again. Therefore, it is your responsibility to showcase products in different colors and sizes so that visitors can make a choice. Show them all the varieties of the product available and I believe improvement is bound to happen.

Clear Next Step:

Do not cram up the page with an excessive number of call to action because this will not do any good to the website. However, there are certain things that you cannot do without for say – pricing, custom support, reviews, talk to a representative live, photos of the products, more information etc. So, it is quite evident that if you fail to manage these things cohesively while designing the interface, a total mess up is what you are most likely to experience at the end.

Persuasion:

If your landing page does not have a soft selling opportunity, you are just missing on conversions. Rather than asking people to purchase your products, you can always give them an option to explore more about your products by offering them a free trial or free one-month subscription. Now everybody loves freebies and therefore, this trick is gonna work.
Try these tips and I believe you will dramatic improvements in the sales front.

This guest post was written by Michael Evans, who is a writer and social media analyst. He is a contributing author to Site2you and he can be contacted at Google+.
Written by Deepu Balan

Deepu Balan is a self-taught web UI designer and developer who is really passionate about web design related stuffs. You can follow his updates on twitter @bdeepu